Out To Launch... DDB UK Launches Marmite New Product Campaign
Marmite, Esquire Coffee Houses
DDB UK
is launching controversial advertising for a Marmite Fabric Softener, a Marmite
Shower Gel and a Marmite Perfume appearing in press and on posters across the UK from 1st
March. Created by the award winning DDB UK. The new products have already bewildered some
unwitting members of the public after footage of the Marmite Perfume and the
Marmite Fabric Softener appeared online. This prompted a storm of comment on
cyberspace. But the campaign is soon revealed as a hoax. The real product being
launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury
snack. The copy will admit that the spoof products may have been a step too
far, even for marmite fanatics but asks the audience if the same can be said of
the world’s first savoury cereal bar? A cereal bar with the distinctive taste of Marmite won’t be for everyone
but consumers are encouraged to have their say on the Facebook page www.facebook.com/MarmiteBars.
The advertising will run alongside a national direct mail and sampling
campaign by iris.
Coffee shop franchise Esquire Coffee Houses has launched a range of
lose leaf teas. Read more
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