Within food and drink the importance of packaging cannot be stressed. It needs to communicate and resonate with customers, increase the brands awareness levels and ultimately drive sales. Above all a new design should make a statement and strive to strengthen the brands identity or should the need arise change its identity.

This week’s edition of The Grocer focuses on how packaging revamps help to distinguish a brands identity and ultimately drive sales but it also notes the increasing importance of green credentials in any new packaging development.

Here at The Oxford Research Agency we are increasingly finding that recent pack designs are placing an emphasis on improving a brands green credentials.