Out To Launch... Xtremely Xciting New Flavours From Pringles
Pringles Xtreme flavours, Divine Chocolate, Patak’s, Canwich, Jennifer Aniston
The UK’s number
one large sharing snack[1]
is set to spice up snacks sales this summer with two tantalising new Pringles
Xtreme flavours: Hot Paprika & Smoky Bacon and Spicy Sour Cream &
Onion. The launch of
the new Xtreme flavours builds on the phenomenal success of the current
Pringles Xtreme portfolio - launched last July. The brand experienced some of
its highest repeat rates of recent years last summer and sales since launch
have exceeded expectations. The popularity of ‘Extreme’ flavours has continued
to boom with UK consumers, helping to boost growth in the overall large sharing
snack market. The new flavours have been extensively tested with very positive
results indicating that consumers were strongly in favour of both the look and
taste of the new SKU’s. The launch of
the new SKU’s will be supported by a multi-media marketing campaign entitled
‘Dare You’, highlighting the fun and mischievous nature of Pringles Xtreme.
This will include national PR, print and dynamic in-game advertising, as well
as a highly focused online campaign with social network sites such as Facebook,
where consumers will be invited to engage in ‘Dare You’ activity. [1] IRI Data May 2010
Divine Chocolate is delighted to announce another
brand new addition to its 100g bar range. The Dark Chocolate with
Ginger & Orange bar is made with Divine’s acclaimed 70% chocolate,
using the very finest Ghanaian cocoa beans grown by members of the Kuapa Kokoo
co-operative which owns almost half the company. The Dark Chocolate with
Ginger & Orange combines smooth dark chocolate with pieces of zesty orange
and spicy notes of ginger oil. As with the full Divine range, the
flavours of orange and ginger are entirely natural. The new bar is
available exclusively at Sainsbury’s super markets nation wide (and Sainsbury’s
on line) from the end of July, RRP £1.69. Patak’s, the Indian food brand, is launching its first ever starter dish, Patak’s Easy Onion Bhaji for Two. Read more A major step forward in the world of packaging: the Canwich, a sandwich in a can from Mark One Foods. Read more
Jennifer Aniston has launched her new eponymous perfume brand exclusively at Harrods. Read more
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