Who Are The Best Viral FMCG Players?
Evian, Old Spice and Blendtec are some of the advertisers which have
delivered the most popular viral videos to date, new figures show.
(FULL STORY)
Trouble Is Brewing At Twinings
The have been purveying the art of British tea-making to the world for more than 300 years. But staff at Twinings were none too pleased when told about the firm's plans for its latest exports: their jobs.
(FULL STORY)
Farmers Turn To Grain Marketing 'Pools' To Combat Commodity Price Volatility
Greatly-increased levels of volatility in global commodity prices are
encouraging more farmers to consider 'pools' as part of their overall marketing
strategy according to the AtlasFram Group, the UK's leading farmer-owned farm
inputs purchasing and grain marketing business.
(FULL STORY)
P&G TO “Compact” Detergents By Next Year
Procter & Gamble says it is moving all of its U.S. and Canadian
powder laundry detergents to concentrated formulations starting next
February, under the “Future Friendly” program.
(FULL STORY)
Down The Aisle... Coke Enterprise Raises Earning Forecast
Coca-Cola Enterprises, Cupcake week, Pepsi Raw, Savvy Shopper, Del Monte Foods, Newmarket Creameries Co-op, Arla foods, Coles Traditional Foods, World food prices
Coca-Cola Enterprises Inc, whose North American operation is soon to be taken over by Coca Cola said it expected annual
revenue to increase 4% to 6% after the
anticipated closing of the transaction in the fourth quarter.
(FULL STORY)
Out To Launch... Sex Pistols And A Perfume Launch
Sex Pistols, New Covent Garden, Duchy Originals, Nescafé, Mars Chocolate Drinks & Treats , Grab a bag and go, Pringles, Heinz
Iconic punk band the Sex Pistols are to put their name to a new scent, simply called Sex Pistols.
(FULL STORY)
Supermarket News... The Co-operative Group Launch 'Eat In'
The C-operative Group, Morrisons, Sainsbury’s, Budgens, Rekorderlig, Tesco, Evron Foods, Sainsbury's
This week The Co-operative Group is a launching a new convenience range of
private label meals called 'Eat In'.
(FULL STORY)
Beverage Bulletin... Fair Deal For Beer Would Create 30,000 New Jobs, Says BBPA
JD Wetherspoon, Foster's Group, The Institute of Masters of Wine, Morisons & Diageo, Heineken, PepsiCo, Pernod Ricard, Dom Pierre Pérignon, PepsiCo, Boozeberries
The new research, undertaken by Oxford Economics for the BBPA, shows
that the current tax system is discouraging the consumption of
low-strength drinks such as beer – with lower tax revenues and fewer
jobs the result.
(FULL STORY)
Green Room... M&S Can Cut Your Emissions
Marks & Spencer, Plastic bags, Unilever, Nestlé, India and Eco friendly brands, Kraft
Marks & Spencer (M&S) is launching a range of Solar PV and Solar
Thermal water heating solutions to "help customers cut their carbon
emissions and reduce their energy bills".
(FULL STORY)
Movers & Groovers... Tesco's Executive Joins ITV
Birds Eye Iglo’s, Lidl UK, Nisa-Today's, Asda, Birds Eye UK, Simple, Arkell's Brewer
Tesco's Lucy Neville-Rolfe has joined ITV as a non-executive director to
help drive its new team's turnaround and tackle potential regulatory
hurdles.
(FULL STORY)
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Keyword Advertising: Infringement Or New Use Of Trade Marks?
Trade marks are a key element of a
businesses’ brand identity and at the forefront of the interface between
branding and technology – trade marks are often used in new digital services or
products. This often leads to legal
conflict, as trade mark law (like almost all law) originated pre-digital times
and was not developed with the digital world in mind.
(FULL STORY)
Carlsberg Shows Swedes How Its Done
Carlsberg, Irish mushroom, Reckitt Benckiser, Buxton Natural Mineral Water, Anheuser Busch InBev, Levi Roots, Miller Genuine Draft, Oasis, Molson Coors , Traidcraft
Carlsberg is using a spoof quintessential English professor to advise
saucy Swedes on getting it on with the opposite sex at parties in a new
TV and online drive.
(FULL STORY)
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