Jan Worsley has joined The Oxford Research Agency (TORA), the specialist FMCG and customer experience market research company, as associate director. Worsley joins from innocent, where he most recently held the position of head of customer insights. Worsley will work with TORA’s food and drink customers, providing consultancy on all aspects of the new product development process.

“TORA has a reputation for thinking outside the box, and has more commercial acumen than most market research firms,” said Worsley. “Clients are increasingly short of time, and need to work with agencies that they can trust. The economic climate of the last 18 months has challenged everyone, and this year the best agencies will be those that deliver unexpected insight to help their clients to predict consumer behaviour as we emerge slowly from recession. TORA’s research expertise across the whole new product development process means it helps clients to launch products that are more likely to succeed in the market.”

About The Oxford Research Agency

The Oxford Research Agency (TORA) is a specialist FMCG and customer experience market research company. The Agency uses innovative quantitative and qualitative methodologies to help companies to launch successful new products into the marketplace. TORA is one of the few market research firms able to support clients through the entire product development process, from concept screening, through to packaging design, and pricing to the accurate prediction of the product’s marketplace success, and to be able to do this across the world.

For further information please contact John Whittaker at The Oxford Research Agency john.whittaker@tora.co.uk

Journalist enquiries should be directed to David Josephs, David Josephs Communications

david@djcomms.org.uk

01582 469181

07890 555391

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