Sales & Marketing... Win A Trip To The FIFA World Cup Every Day With Coca-Cola!
Coca- Cola, Diageo,Nescafé, Oasis, McDonald's, Port Salut
To celebrate its 2010 FIFA World Cup™ partnership,
Coca-Cola is launching its biggest on-pack promotion of the year with leading
brands Coca-Cola and Coca-Cola Zero. The FIFA World Cup™ on-pack
promotion will give shoppers the chance to experience the ultimate football
dream with the chance to win a trip to the 2010 FIFA World Cup™ every day between
the 3rd May and the 20th June. This will include, one pair of 2010
FIFA World Cup™ match tickets, return flights from London to South Africa for
two people, 3 nights accommodation and breakfast, lunch and dinner at a hotel
or local restaurant. The promotion will run on all Coca-Cola
and Coca-Cola Zero 330ml and 500ml single packs. Consumers can participate in the promotion by
entering the unique on-pack code into the Coke Zone website via www.cokezone.co.uk or by SMS. Consumers
who enter will also be able to use their Coke Zone points for FIFA World Cup™ themed
digital rewards and downloads. Diageo is kicking off a £5m marketing push to promote the launch of its
new premixed Smirnoff vodka and cola drink. Read more Nescafé is set to bring back the romantic Gold Blend couple to
television screens in a £5m advertising campaign, hitting screens next
month. Read
more
Oasis,
the
UK’s number one on the go juice drink, is launching a year-round campaign to
make British lunchtimes better across multiple platforms which include a
fantastic new television commercial, radio, outdoor, an on-pack promotion,
media partnership with The Sun and digital activity on Facebook. Introducing
the strap-line “Fruity Drinks and Lunchtime Dreams” the brand will be
continuing to target its core audience of twenty-something men and women with
the campaign, showcasing the extraordinary lengths to which Oasis will
go to make lunchtimes better. The media partnership will include a
nationwide search for the lunchtime that most deserves a £30,000 makeover. Readers will have to explain why they think
they deserve
a better lunchtime to be in with a chance of winning an über Oasis-style
lunchtime improvement, and will enter via the dedicated Oasis Facebook
Group: The Oasis Campaign For Better Lunchtimes.
Kingsmill has signed a partnership with ITV's
Britain's Got Talent to launch an on-pack promotion offering consumers
the chance to win a prizes, including tickets to the live show and live
tour. The on-pack activity, which has been devised
by marketing communications agency Billington Cartmell for Allied
Bakeries, is designed to reinforce Kingsmill’s strong family and fun
credentials. The token collect and
online prize draw campaign will run across 65 million packs and offer
consumers the chance to win a range of talent-themed merchandise. Read more
McDonald's is to update its iconic 'I'm loving it' campaign with
a new iteration likely to hit UK TV screens within the next six months. Read more
Toucan has been appointed to develop a year long campaign for speciality
soft cheese Port Salut, which kicks off with an on-pack promotion in
partnership with JP Chenet. Read more
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