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<pubDate>28 Jul 2010 12:00:00 BST</pubDate>
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<title>Have you made the right choice</title>
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<description>Have you made the right choice?
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<pubDate>25 Jul 2010 12:00:00 BST</pubDate>
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<category>VIDEO PICK</category>
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<title>Brain Stuff</title>
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<description>Brain Stuff &amp; Once upon a time there lived a king
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>TEA BREAK</category>
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<title>Morrisons Acquires Simply Fresh Foods</title>
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<description>The new chief executive of Morrisons has made his first acquisition by purchasing Simply Fresh Foods, a supplier of packaged vegetables, to enhance its distribution services as it expands in the UK.
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<pubDate>28 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>First Of Its Kind Launched In UK-Halal Makeup</title>
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<description>A Birmingham businesswoman has launched a range of halal make-up in a bid to offer practicing Muslims an alternative to conventional cosmetics.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>Cadburys Is A Changing</title>
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<description>Kraft Foods has seen an exodus of Cadbury’s staff since its takeover of the company. A further blow to Kraft's reputation is the company is considering changing some of the products and not for the better.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<title>Reckitt Adds Corporate Tags To TV Ads, But With A Twist</title>
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<description>Reckitt Benckiser is adding a corporate tag to all its brand TV ads starting July 26, but with a twist: The effort doesn't aim at consumers despite being attached to consumer media advertising.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>Down The Aisle... GSK Shares Tumble On Fear Of Bidding War</title>
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<description>GlaxoSmithKline approach to the US biotech group Genzyme has sent their shares rocketing while GSK shares dropped as speculation about a possible counter bid from Sanofi-Aventis upset the stock exchange.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>Out To Launch... Xtremely Xciting New Flavours From Pringles </title>
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<description>The UK’s number one large sharing snack is set to spice up snacks sales this summer with two tantalising new Pringles Xtreme flavours.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>Supermarket News... Asda Removes 10,000 Chocolate Bars From Its Shelves</title>
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<description>Asda cleared its shelves of 10,000 own-brand chocolate bars this week amid fears of a deadly allergic reaction.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>Beverage Bulletin... Pernod Ricard﻿ Scoops Top Award In International Spirit Challenge</title>
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<description>Irish Distillers Pernod Ricard is delighted to announce that the 2010 International Spirits Challenge has awarded Jameson 18 Year Old Limited Reserve, Jameson Rarest Vintage Reserve, Midleton Very Rare and Redbreast 15 highly prestigious Gold medals.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>Movers &amp; Groovers... Ocado Appoints Head Of Marketing</title>
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<description>Ocado has confirmed that it has appointed Matthew Knight as its first head of marketing, following its stock market float.
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<pubDate>26 Jul 2010 12:00:00 BST</pubDate>
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<category>FMCG NEWS UPDATE</category>
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<title>Growing Your Community Through Social Media</title>
<link>http://www.fmcgenews.co.uk/n5hynykihib?rss=true</link>
<description>One of the most common questions we get asked by our clients is ‘how can we build our followers online?’. You could be busy creating the best content on your Facebook page for example, but no-one’s finding it. The solution isn’t straightforward, but there are a few basic principles you can follow to build the community around your brand. The most important thing you must remember is not to get dazzled by the numbers or to start a race to the top with your competitors. It’s about the quality of the community you’re building, and how engaged they are with your brand.
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<pubDate>27 Jul 2010 12:00:00 BST</pubDate>
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<category>TOP STORY &amp; ANALYSIS</category>
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<title>Up The High Street... Starbucks Want To Change Perception</title>
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<description>Starbucks has started its £24m refurbishment programme aimed at changing the perception that Starbucks has plastered every UK high street with American-style sameness.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>RETAIL</category>
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<title>Green Room... Low-Carbon British Product-This Is The Way</title>
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<description>British peas, grown in the Cotswolds, will be on sale in Marks &amp; Spencer stores across the country until the end of August.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<title>Social Media Marketing... Coca Cola Campaign On Facebook Goes Wrong</title>
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<description>Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign for Dr Pepper went awry.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<category>SOCIAL MEDIA / SALES &amp; MARKETING</category>
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<title>Sales &amp; Marketing... Ocean Spray Has New Look</title>
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<description>Ocean Spray has redesigned its cranberry sauce packaging as part of a campaign focusing on the brand's 80-year heritage.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<title>E-Retailing... Lurpak Online Good Food Finder</title>
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<description>Lurpak, Britain’s butter brand, is inviting retailers to promote their Good Food wares on the new website which helps consumers to source good food ingredients.
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<pubDate>21 Jul 2010 12:00:00 BST</pubDate>
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<title>Consumers Name The New Radox Shower Smoothie</title>
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<description>Radox is offering consumers the chance to win an amazing luxury holiday to the Caribbean, plus £1000 spending money.
Radox is urging people to get creative and suggest names for the next Shower Smoothies.
The competition will go live on Facebook www.facebook.com/radox [ http://www.fmcgenews.co.uk/s9k9zkm3acs ] from 5th August and the winner will be chosen on 7th September by an expert panel of judges.
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<pubDate>26 Jul 2010 12:00:00 BST</pubDate>
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<category>Editable </category>
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<title>Sweet Success For Forest Feast</title>
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<description>Forest Feast, one of Ireland’s leading snack companies, is celebrating recent success for two innovative new product launches in the Great Taste Awards 2010. Forest Feast Dark Chocolate Sour Cherries scooped a two gold star rating, awarded to food or drink described as ‘sublime’, by judges and one gold star went to Forest Feast Milk Chocolate Mango, which is deemed as ‘perfect’!
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<pubDate>27 Jul 2010 12:00:00 BST</pubDate>
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