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TOP STORY & ANALYSIS
A Thank You From Everyone At SPA Future Thinking

Understanding Consumers Lives: Mobile Ethnography -Bridging The Gap Between Actual And Reported Behaviour

FMCGeNews
FMCG eNEWS - UPDATE
Best Product Roll Outs In 2011

Kraft Foods Invests £17 million R&D At Cadbury's Bournville Site

Nestle Ditches Artificial Additives

DOWN THE AISLE... Dole Foods Acquires Mrs May's Naturals

OUT TO LAUNCH... Birds Eye To Grow Vegetable Category with Field Fresh Relaunch

SUPERMARKET NEWS... Tesco Chief To Overhaul Firm After Struggle

BEVERAGE BULLETIN... Government Set To Have Minimum Price On Alcohol

MOVERS & GROOVERS... Morrisons Hires First Non-Food Commercial Director
FMCG eNEWS - EUROPEAN UPDATE
EURO-RETAIL NEWS... Auchan Is King Of The Hypermarkets

EUROPEAN PRODUCT AND MARKETING NEWS... Evian Delivers!

EUROPEAN COMPANY NEWS... New Pastures For Lindt

EUROPE & INDUSTRY NEWS... Safety Challenge Over Plant Sterol Cholesterol-Lowering Foods
RETAIL
Ocado Top For Twitter Customer Care
GREEN ROOM
Tesco Removes 22,000 Vechicals Trips
MARKETING/SOCIAL MEDIA
Unilever's Keith Weed: 'Marketing's At A Crossroads'
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COCA-COLA INVITES THE UK TO MOVE TO THE BEAT AT SPECIAL CITY CELEBRATIONS DURING OLYMPIC TORCH RELAY.
Four special city celebrations – presented by Coca-Cola – to be held along the route of the London 2012 Olympic Torch Relay.

2012Oly3


(FULL STORY)

MORRISONS IS HEADLINE SPONSOR OF SUMMER MUSIC AND FOOD FESTIVAL


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(FULL STORY)

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A Thank You From Everyone At SPA Future Thinking

After over three years SPA Future Thinking, will from today no longer be sponsoring FMCG eNEWS. We hope you have enjoyed reading the newsletter and continue to do so, as well finding our regular articles of interest and value.

We will still be communicating our thoughts on all things research across the FMCG, Shopper and Retail sectors on an on-going basis so please do look out for our name.

If you ever want to get in contact please email John Whittaker at

john.whittaker@spafuturethinking.com

Head of Marketing
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Understanding Consumers Lives: Mobile Ethnography -Bridging The Gap Between Actual And Reported Behaviour

Fully understanding interaction with and reactions to new products and packaging is a fundamental part of product testing within NPD.

(FULL STORY)

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FMCGeNews

Thank you readers and SPA Future Thinking for your support for FMCGeNews over the years. For any enquiries of FMCGeNews please contact -  diane@emailgatherers.co.uk
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FMCG eNEWS - UPDATE
Best Product Roll Outs In 2011

PepsiCo, Procter & Gamble and Reckitt Benckiser were some of the brand owners that rolled out the most popular new products of 2011 in the US, a study has shown.

(FULL STORY)

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Kraft Foods Invests £17 million R&D At Cadbury's Bournville Site
Selected as its Global Centre of Excellence

 
kraftLogo
Food giant Kraft has announced it had invested £17 million into research and development, which will benefit its Bournville site in Birmingham.


(FULL STORY)

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Nestle Ditches Artificial Additives
In total, more than 80 ingredients have been replaced

 
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Nestlé has become the first major confectioner to remove artificial colours, flavours and preservatives from its entire range.


(FULL STORY)

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DOWN THE AISLE... Dole Foods Acquires Mrs May's Naturals
Dole Food, Glencore, Carr’s Table Water, Pot of hummus, Pinnacle Foods

 
dole
Dole Food, a US-based producer and marketer of fruit and fresh vegetables, has acquired Mrs. May’s Naturals – a producer of all-natural snacks, in order to strengthen its all-natural offerings in the health and nutrition space.


(FULL STORY)

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OUT TO LAUNCH... Birds Eye To Grow Vegetable Category with Field Fresh Relaunch
Premier Foods, Heinz Beanz Fridge Pack, Cherrygood, laxoSmithKline

 
Birds Eye has announced the relaunch of its entire Field Fresh vegetable range in a bid to ramp up sales. Consumers will see a whole new range of delicious vegetable mixes, a new vibrant look and on pack promotion all supported by a GBP 3 million marketing campaign. Six million packs of Field Fresh vegetables, steam bags and peaswill carry a speacial code enabling consumers to apply for a free pack of pea seeds.


(FULL STORY)

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SUPERMARKET NEWS... Tesco Chief To Overhaul Firm After Struggle
Tesco, Waitrose, Morrisons, Tesco, Morrisons, The Musgrave Group, Sainsbury’s, Nisa

 
The boss of Tesco has said it could take 18 months for the supermarket giant to move ahead of its rivals as he moves to reset the business after years of tough trade.


(FULL STORY)

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BEVERAGE BULLETIN... Government Set To Have Minimum Price On Alcohol
Minimum price on alcohol,BenRiach Distillery Co, Lot 18, Smokehead, Denbies Wine Estate, Glenfiddich

 
Prime minister David Cameron is set to push ahead with a minimum price on alcohol, according to press reports.


(FULL STORY)

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MOVERS & GROOVERS... Morrisons Hires First Non-Food Commercial Director
Morrisons, Unilever , Tesco, Molson Coors, Morrisons, Highland Park, Diageo

 
Morrisons has signalled a major expansion of its clothing offering with the appointment of its first non-food commercial director.


(FULL STORY)

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FMCG eNEWS - EUROPEAN UPDATE
EURO-RETAIL NEWS... Auchan Is King Of The Hypermarkets
Euro-zone retail sales, Monoprix, Casino, Carrefour, Leclerc, Metro Cash & Carry, Eroski, Caddie, Babycare Orchestra

 
Auchan
Auchan has 50 top performing stores in the 'Top 100 Linéaires' hypermarkets ranking making it the leader ahead of Carrefour in the sector.


(FULL STORY)

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EUROPEAN PRODUCT AND MARKETING NEWS... Evian Delivers!
Starbucks, Bourjois, Plant-based Eco Cleaners, Bonduelle, Henri Raffin, Disneyland Paris

 
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The latest marketing effort from Danone is to encourage Parisians to drink mineral water and prevent them from dropping out in favour of tap water. From Monday, the group home delivers bottles of Evian, Badoit, Volvic, and Salvetat Taillefine. 

 



(FULL STORY)

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EUROPEAN COMPANY NEWS... New Pastures For Lindt
Sara Lee, Lactalis, DinoSol, Reitan Servicehandel, Rossmann

 
lindt
Swiss chocolatier Lindt & Sprüngli has posted stagnant sales in its 2011 results and says it must look to new markets to foster growth.


(FULL STORY)

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EUROPE & INDUSTRY NEWS... Safety Challenge Over Plant Sterol Cholesterol-Lowering Foods
EFSA plastics approval, Sugar price protest, Guadeloupe melon

European Union-approved plant sterol cholesterol-lowering foods made by Unilever have been dragged into German courts after a consumer group questioned their safety.

(FULL STORY)

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RETAIL
Ocado Top For Twitter Customer Care
Ocado, Nisa Costa Coffee, British Chambers of Commerce, John Lewis, Greggs

 
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Ocado is top dog on Twitter in terms of providing the best customer care, beating Marks & Spencer to top spot by more than 40 points according to a new UK Supermarkets Twitter EngagementIndex league table.




(FULL STORY)

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GREEN ROOM
Tesco Removes 22,000 Vechicals Trips

The new rail service will run from Daventry to Wentloog in Wales and removes 22,000 Tesco vehicle trips from the road.


(FULL STORY)

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MARKETING/SOCIAL MEDIA
Unilever's Keith Weed: 'Marketing's At A Crossroads'
Marketing as an industry, Snickers, Morrisons , Procter & Gamble, MARS\Y&R, Cobra Beer, Unilever

Marketing as an industry is at a crossroads, and needs to adapt to better serve a changing world defined by diminishing natural resources and an ever-expanding global population, warns Keith Weed, chief marketing officer of Unilever.

(FULL STORY)

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