Kellogg’s, Unilever, Radiance, Walkers

Kellogg’s is to launch a new cereal into the UK market in January 2010 aimed specifically at the young adult market (16-25 year olds) - an age group previously untargeted by breakfast cereals. The launch of Kellogg’s Krave comes as the breakfast market in the UK continues to grow. Supported by a £4m marketing plan tailored explicitly to young adults, Krave will be marketed in areas synonymous with this market. Facebook, Twitter, music festivals and universities will all form a part of an integrated advertising, PR and sampling campaign.

Unilever UK is launching new Sure Natural Minerals, a new range of anti-perspirant deodorants that offer 48 hour protection while allowing skin to breathe.More on this story

Radiance has recently launched its premium quality, comprehensive at-home juice cleanse programme.

Walkers has bought four of its brand snacks to under 99 calories Less banner. More on this story