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Tio Pepe Recruits Food And Drink Experts For New Consumer Campaign
Mark Hix who is one of the guide experts Sherry producer Gonzalez Byass is continuing it's investment in the world's leading fino brand, Tio Pepe. Tio Pepe has recruited experts, including chef Mark Hix, Master of Wine Peter McCombie and restaurant critic Charles Campion, to share their food and drink insights via a new online guide - the Art of Good Taste





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Burger King is launching its men's fragrance Flame in the UK with a campaign starring 'Britain's Got Talent' judge Piers


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Sainsbury's Wants £445m For Expansion Plans
Sainsbury's has been enjoying a revival amid the recession

Supermarket Sainsbury's today announced plans to raise £445m to ramp-up store expansion as it reported a 7.8% rise in first quarter sales.

The group's like-for-like sales hike, excluding VAT and fuel, smashes the 4.3% growth reported by market leader Tesco yesterday.

Sainsbury's, which has been enjoying a revival amid the recession, said it now wants to boost store base by 15% by March 2011 and it is asking shareholders for the cash to fund the move.

The group's sales update for the 12 weeks to June 13 confirmed further growth for the resurgent chain.

Sales not adjusted for VAT increased 7% - significantly higher than its 4.5% full-year rise.

Supermarkets have been slashing prices as competition to attract recession-hit shoppers heats up, and Sainsbury's said it had lowered price tags on 7,000 products since the start of the year.

The group's customer numbers have grown to 18.5 million a week as it has stolen market share from its bigger rival Tesco - with the latest TNS Worldpanel market share data showing Sainsbury's saw the second fastest annual growth behind Morrisons at the expense of Tesco.

It today outlined a series of moves to further bolster its position, underpinned by an accelerated expansion strategy to add 2.5 million square foot of selling space in less than two years.

The group has agreed to buy a further nine stores from the Co-operative Group on top of the 24 already acquired.

Sainsbury's is also launching its non-food offering online in the next quarter, selling 8,000 products from kitchenware to furniture.

Justin King, chief executive, said: "Over the past four years we have reinvigorated our business and demonstrated the strength of Sainsbury's brand with 18 consecutive quarters of like-for-like sales growth.

"The fund-raising announced today will provide us with the financial flexibility to take advantage of current opportunities to grow our business further and faster." Sourced from

 

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