Danone's Cheap Trick
Groupe Danone is the world's largest yogurt maker and one of the biggest companies in France and has learned a profitable lesson in manufacturing to the developing world from its Bogra factory in Bangladash.
(FULL STORY)
Mars To Cut Saturated Fat In Products
The Mars chocolate company is to cut the saturated fat in some of its products in the latest effort to meet new health guidelines, it has been announced.
(FULL STORY)
Campbell Soup Considering Buying United Biscuits
Campbell Soup is considering making a £1.5 bn($2.3 billion) break up bid for Britain's United Biscuits.
(FULL STORY)
Many Brand Owners Fail At Pricing Policy
Most major brand owners are failing to set, coordinate and measure the results of their pricing strategies effectively, a new report has argued.
(FULL STORY)
Interpretation Is Everything, Asda's Knukles Rapped
Marketers should be cautious over the interpretation of adverts describing goods and services following a court ruling.
(FULL STORY)
Down The Aisle... Shepherds Purse Cheeses Wins National Contact With Morrisons
Shepherds Purse, PepsiCo, ABF, Nestle and Sarelee, Anila's Authentic Sauces
North Yorkshire artisan cheese maker, Shepherds Purse, has secured a national listing for its best selling cheese with Morrisons.
(FULL STORY)
Out To Launch... "A Storm In A Tea Cup" Worth Having
Storm Tea, Ginsters,, Nescafé, Nestlé Confectionery, R&R Ice Cream
Just launched is organic Storm Tea and it’s as different from your everyday cuppa as premier cru is from table wine.
(FULL STORY)
Supermarket News... Tesco's Ambitious Plans For China... Wow!
Tesco in China, The Co-op, Spar, Tesco drive through, Tesco, Spar UK, Morrisons and Sainsbury’s, Asda
In five years, Ken Towle, the head of Tesco in China,
plans to open more new retail space in the country (40m sq. ft.) than
Tesco has built up in the UK in the nine decades since it was founded
(FULL STORY)
Beverage Bulletin... Fosters Tight lipped About Potential Foreign Takeover
Foster's Group, Heineken, SABMiller, Brown Brothers, French wine Waitrose, Diageo, Coca-Cola, Northern Ireland minimum price on alcohol, Camerons Brewery, Sainsbury 's, FranceAgriMer, Diageo
Global beverages firm Foster's Group Ltd says it has
nothing to disclose in relation to speculation of a potential foreign
takeover of its Carlton & United Breweries beer arm.
(FULL STORY)
Movers & Goovers... Asda Has New CMO
Asda, Dean Foods, Marks & Spencer, L'Oreal, Marmite, Unilever
Former Sam's Club executive Charles Redfield was named chief merchandising officer(CMO) for Asda.
(FULL STORY)
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Online... Coca-Cola Launch the ‘Rumble Bug’ Online Game
Coca-Cola, Asda, McCain Foods, e-Retail Sales Index, Asda & Tesco, Cranstons, Slurp, Ocado’s
Coca-Cola Ireland are delighted to announce the launch
of a new action adventure online game targeting Irish teens called
'Rumble Bug', which was developed by Coke's digital partner in Ireland,
Cybercom.
(FULL STORY)
Up The High Street... It Is No Wonder Woolworth Empty Stores Blight Our Streets
Woolworths, Lola’s Kitchen & Topshop, Marks & Spencer, Poundland
Research by the Local Data Company has revealed two in five former branches of failed retailer Woolworths still stand empty two years after the company's collapse.
(FULL STORY)
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