Its Gone, Cadbury's Is taken Over
There are pros and cons
Lets start with the positives
- Complementary products offer growth to multinational laden with mature brands
- Strong presence in convenience stores and garages could open door to US firm's lines. More on this story
- Speaking opposite EU president Herman van Rompuy, Mr Brown insisted investment levels in Cadbury's British operations should be maintained.More on this story
The negatives
- Kraft do not subscribe to Fair Trade.
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