Sales & Marketing... Mama Mio launches First Ever Advertising Campaign To Raise Money For Look Good…Feel Better
Mama Mio, Condom brands, Procter & Gamble's, One Agency, Nivea
Mama
Mio, one of the most recommended skincare brands, is set to launch its
first
ever through-the-line campaign to help raise money for the beauty
industry’s
charity Look Good…Feel Better (LGFB). The new campaign has been created
by
integrated marketing communications agency Baber Smith. Baber Smith’s campaign aims to drive sales of Mama Mio’s best selling
product
Get Waisted, from which £1 of every bottle sold in Debenhams and
mamamio.com
from 1st March 2010,will be donated to the LGFB
charity. Sourced from Condom brands will be allowed to run ads before the 9pm watershed as
part of a wholesale shake-up of the rules governing advertising.Read more Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run
a campaign to back an April promotion offering consumers the chance to
collect pre-school 'Timmy Time' books.Read more
One
Agency,
backed by Cheil Worldwide launched last week, bringing a new level of
innovation
and cutting edge marketing to the retail sector. With creative and
innovative
solutions at the heart of the business, One Agency will focus on
creating more
rewarding, entertaining and engaging shopper experiences through its
unique
planning model of Re-ImaginationTM. With
its
Headquarters in London, One Agency’s offering will include One
Experience, One Space, One Digital and One Outdoor, all of which enable
brands
to interact with and influence consumers throughout the shopper journey. Nivea is marketing all of its products targeting women under the
strapline 'Feel Closer' in a new brand positioning for the company.Read more
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