Starbucks is hoping to harness the power of social media with a new ad campaign aimed at creating an online conversation between younger coffee drinkers. Rolling out in newspapers, magazines and billboards in the US this week, the BBDO North America led campaign is understood to be Starbucks largest to date. Outdoor activity encourages Starbucks' Twitter followers and Facebook fans to take pictures of the company's new billboards and be first to post them online. However, it was not revealed whether a reward would be offered.

Andrex is launching a collection of designer silk knickers to complement its Shea Butter toilet paper range. The lingerie, by British designer Ayten Gasson, has a fabric panel on the back, enriched with shea butter. A campaign for the pants will be fronted by former Atomic Kitten band member and Celebrity MasterChef winner Liz McClarnon. The knickers cost £10 and will be sold on the Andrex Shea Butter website on http://www.andrexsheabutter.com from 6 June.

Dairy Crest is launching a new round of the hugely successful John Lydon TV advertising plus new radio and print activity for Country Life butter. The UK's leading British butter brand is currently worth £59m and has grown 24.4% by volume and 24.0% by value over the last year. Launched on 16 May, Lydon features in a new nationwide radio advertising campaign, which sees him on a farm in the British countryside asking himself why he buys Country Life butter.

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Nicole Kidman has appeared in a bizarre French spot for Schweppes mixers. In the ad Kidman, famously paid £2m for a Chanel No.5 spot, stars alongside Slumdog Millionaire child actress Rubina Ali and Bollywood star Arjun Rampal in what can only be described as a confusing plotline. The advert, which has been subtitled in French, was filmed in India and directed by Elizabeth film-maker Shekhar Kapur and produced by Ridley Scott.

Magners is continuing its £8m marketing push for its new Pear drink with a Magners Pear microsite and a mobile campaign. Magners Pear hit shelves in March with the '100% Pear, 0% Disappointment' ad campaign breaking this month.The microsite, www.magnerspear.com, contains comedy footage from comic Mark Watson, who stars in the TV ads. The mobile campaign is a first for Magners, featuring banner ads on the WAP pages of Vodafone, Orange, O2, Virgin and Sky Mobile between Thursdays and Sundays until the end of June.

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Marks & Spencer has become the latest retailer to release a TV ad focusing on brand history, celebrating its 125th anniversary. The campaign, created by Rainey Kelly Campbell Roalfe/Y&R, focuses on M&S as an innovator in retail, from selling bras to avocados, and on its penny bazaar heritage. The ad was released a week after Sainsbury's released a spot focusing on its 140-year history, which followed on from Hovis' critically acclaimed relaunch ad, released last year. Marks & Spencer has unveiled a new marketing tagline - "Quality worth every penny" - to emphasise its value credentials and reputation for quality.

Liverpool FC's proposed new stadium could be named Carlsberg Anfield as a naming rights deal could be part of a renewed partnership with the club's primary sponsor. The Danish brewer has been a sponsor of the Merseyside club for 18 years and has indicated that it is open to discussing the stadium-naming possibility when discussions over a new deal begin at the end of the season, according to reports.

Nestle is launching the latest version of its "Go Free" campaign offering a range of free activities to families over the school holidays. The promotion is available on packs of Nestle cereals, confectionery and Pure Life water. 33 activities, from football to falconry, are available at 4,000 venues. Packs including the vouchers will be on shelf from June and will be valid until the end of July next year. Higher value actvities such as paint balling can be obtained by collecting more vouchers.

Cadbury's Dairy Milk Buttons is planning to tour city farm's as part of an experiential campaign to run during the half-term holidays. The Buttons Fun on the Farm campaign will consist of six different activity zones in the farms featuring activities such as treasure hunts, face painting, story telling and 'biscuit and button decorating. It is free to enter the activity however consumers need to order a ticket from Cadbury's Buttons Fun on the Farm website.