Guinness is offering one lucky person the opportunity to become one of the first non-professional astronauts to venture into space.
As part of its first ever global advertising campaign to celebrate the 250th anniversary of the signing of the lease at the St James's Gate Brewery, Guinness is offering consumers the chance to win a trip of a lifetime.
One consumer stands to win a trip into space on the Guinness and Virgin Galactic and see the Earth from space.
Other prizes on offer include a four-day trip to the Lofoten Islands in Norway to experience the deep-sea Guinness bar - 70m below sea level. Also on offer is an intimate live performance by the Black Eyed Peas.
The Guinness 250 programme culminates in a series of "Arthur Day" events on 24 September.
A global TV commercial, created by Saatchi & Saatchi, will debut on 1 July and run until the end of September. It focuses on a toast to Arthur Guinness that starts in a Dublin pub and spreads across the world.
"Guinness is one of the world's most iconic brands and we feel that it is a fitting tribute to use this milestone to launch our first ever global advertising campaign," said global marketing manager Ronan Beirne.
"Guinness 250 will also be giving people around the world the opportunity to win truly extraordinary experiences and attend amazing events throughout 2009.
John Pallant, regional creative director, Saatchi & Saatchi EMEA, added: "The creative challenge was to develop a global idea that would appeal to and attract the next generation of Guinness consumers to the brand whilst ensuring we continue to excite and entertain existing drinkers. This story sourced from
