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Out To Launch... Cherizena Launch New Flavour
Cherizena, Pearwood Cider, Premier Foods, Flash

Coffee specialist Cherizena is unveiling a new Sticky Gingerbread flavoured coffee at Food & Drink Expo 2010.More on this story

The new Pearwood Cider, made from English conference pears, grown in the West Country, is produced by Thatchers Cider of Somerset in collaboration with Hall & Woodhouse. The combined expertise of these two award-winning companies has resulted in a deliciously different pear cider that brings together the sweet, complex flavours of fermented pears and a refreshing background bite of cider.

Premier Foods, the UK’s No. 1 food manufacturer, is launching Mr Kipling Oatibakes, a new addition to the Mr Kipling range designed to tap into the growing number of lunchbox occasions. Available now, in cases of 12, Mr Kipling Oatibakes have a recommended RSP of £1.29 and will be supported by a fully integrated marketing communications campaign.

Flash, is having a major restage in time for the 2010 spring cleaning period and bringing together two of the biggest names in homecare for an outstanding launch. From the end of January, the entire multipurpose cleaning portfolio, with the exception of the traditional lemon-scented SKUs, will now benefit from the addition of the revolutionary Febreze technology to allow consumers to have a home that is both clean and smells fresh.

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