FMCG Manufacturers Ignore Food Service Market To Launch Products
The Big Hospitality reports foodservice analyst believes food producers are ignoring the £10.3bn foodservice market to
focus mainly on the retail sector.
(FULL STORY)
Its A Real Adventure
Walkers Crisps have launch a marketing campaign in the small town of Sandwich in Kent
Walkers Crisps have launched a
marketing campaign, where a group of celebrities descended upon the
small town
of Sandwich in Kent. A key factor of this campaign was amplification using social
media.
(FULL STORY)
Pepsi, Coca-Cola Turn To Social Media Too
It is about releasing control
Coca-Cola and PepsiCo are both placing
an increased emphasis on social media, as they seek to connect with
consumers in innovative ways.
(FULL STORY)
Ambitious Plans To Launch The Waitrose Brand As FMCG Leader
As big as the Heinz or Kelloggs brands
It has been reported in The Guardian that Waitrose is planning to
launch the Waitrose brand in non Waitrose shops in the UK and overseas.
(FULL STORY)
Kraft Apologises Over Pledge And Announces Another Pledge
Its' reported by the BBC news that the vice-president of Kraft Foods is "terribly sorry" for
the firm's earlier pledge to keep open Cadbury's Keynsham plant. And now another pledge.
(FULL STORY)
Down The Aisle... Two Awards For Amcor Flexibles
Amcor Flexibles, Hancocks, Nestle
Amcor Flexibles Europe & Americas have received two awards
from the
Flexible
Packaging
Association (FPA) which recognize expertise in innovative packaging
solutions for cheese products.
(FULL STORY)
Out To Launch... Gillette Refreshes It's Skin Care Range
Gillette, Belvoir Fruit Farms, McCambridge Group, Moët Hennessy's
This March, the UK’s number one
male shaving brand, Gillette, is expanding its current shave care range by
adding four new products to the line up. The skin care range will be extended
to include a pre-shave scrub, two after shave balms and a moisturiser, with strong
sales expected from loyal Gillette consumers.
(FULL STORY)
Supermarket News... Tesco Launch Dietary Specials Frozen Range
Tesco, Sainsbury's, Food prices, Morrisons, Sainsbury's payout
Tesco and Dietary Specials (ds)
joins forces to launch its first ever range of frozen
gluten and wheat free foods.
(FULL STORY)
Beverage Bulletin... Molson Coors Sets Up NI Operations
Molson Coors, Drinkaware, Carlsberg
Molson Coors,
the Global Family Brewer, is to set up its own direct sales and marketing operations
in Northern Ireland, creating up to 14 new jobs.
(FULL STORY)
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