FreeFrom Food Awards 2010, The Shortlist…
From sheep’s milk ice cream, gluten-free syrup sponge and free-from fusilli with amaranth to gluten-free fish fingers washed down with a gluten-free glass of beer, nearly 200 freefrom products have made it onto a very long ‘shortlist’ for the FreeFrom Food Awards 2010 – some indication of the spectacular growth seen in this sector of the food industry in recent years.
The freefrom food market has positively exploded over the last few years with predicted sales in the UK reaching £360 million by 2012 (Mintel), and $2.6 billion worldwide (Packaged Facts).
The FreeFrom Food Awards are the only industry awards that celebrate excellence in this field. Now in their third extremely successful year, the 2010 awards have attracted over 1,000 freefrom entries from every type of supplier from one man/woman bakers to multinational food manufacturers.
The awards were started by www.foodsmatter.com, a massive website and information source which logs over half a million hits on its 3,000 plus pages every month and includes the only dedicated site covering all aspects of freefrom food. Says Michelle Berriedale-Johnson, editor of www.foodsmatter.com:
“The response to the launch of the awards has just been fantastic and mirrors the expansion in the whole market. Whereas in year one (2008) we had maybe 30 entries for the bread or the cake section, in year two (2009) we had 60 – this year (2010) we have had over 100!
“We are particularly excited about this year’s shortlist as it includes such an excellent spread of products really illustrating how the freefrom market has grown and how suppliers and manufacturers are rising to the challenge to cover all areas of 'freefrom need’. “Important though a tasty cake is to those with allergies, cakes and biscuits alone do not really make up balanced diet, so it great that the freefrom offer now also includes ready meals, soups, ready-to-cook pastry, freefrom ingredients – and even gluten-free beer!” A prestigious panel The final judging to choose the winners of the 2010 awards will take place at the end of March. Judges will include Simon Wright, chair of judges for the Q Awards, the Food and Drink Innovation Network ‘s Jeffrey Hyman, Jane Suthering, president of the Guild of Food Writers, Not Just Food ‘s Jane Milton of and Michelle Berriedale-Johnson, editor of foodsmatter.com
There will be a winner for each category, including the Innovation Award for the most interesting new product this year, plus both Highly Commended and Commended certificates for the runners up. The overall winner will receive the FAIR (Foundation for Allergy Information and Research) trophy for the Best FreeFrom Food 2010. The awards will be presented by Antony Worrall Thompson on April 21st at the Canal Museum behind King’s Cross.
FreeFrom Food Awards 2010 Shortlist / 2
If the last two years’ events are anything to go by, the evening, which is by invitation only, will be a great freefrom networking event packed with ‘freefrom-ers’, both large and small, exchanging news and ideas over glasses of pink champagne on the Canal Museum’s canal-side terrace… For the full list see below or go to http://www.freefromfoodawards.co.uk/shortlist_10.html
Main sponsors for the 2010 FreeFrom Food awards are Tesco. (http://www.tesco.com/health/food/healthy_eating/tesco_food/freefrom.page)
The Innovation Award is sponsored by Livwell (http://www.livwell.eu/)
Category sponsors include:
Delamere Dairy – Plant milks, spreads, yogurts & cheeses (http://www.delameredairy.co.uk/)
Genon Laboratories – Gluten-free breads and bread mixes (http://www.genonlabs.co.uk/)
Dietary Specials – Gluten-free pasta (http://www.nutritionpoint.co.uk/)
Mrs Crimbles – Gluten-free sweet biscuits and cookies (http://www.mrscrimbles.com/)
Pure Spreads – Gluten/dairy-free cakes, muffins, brownies and mixes (http://www.puredairyfree.co.uk/)
Swedish Glacé – Gluten-free puddings, sweet pies and desserts (http://www.fayrefield.com/gallerySwedish.htm)
For more on freefrom food in general go to http://www.foodsmatter.com/freefrom_foods/index.html
For more on allergy and intolerance go to http://www.foodsmatter.com/index.html
Innovation Award - sponsored by Livwell Against the Grain chocolate cookies AWT stock cubes Asda gluten-free fusilli Cake angels cup cakes Dietary Specials frozen sausage rolls Gluten Free Kitchen brown rolls GFK vegan carrot cake Hares’ Moor curry kits Hale and heart gluten-free bread mix Hale and heart gluten-free falafel mix Hale and heart gluten-free pasta Isabel’s cheese bread mix Livwell English muffins Love more gluten-free pastry Peace of cake – cake selection Sainsbury’s Bombay potatoes Sainsbury’s caramelised onion rolls Sainsbury’s chilli con carne Sainsbury’s gingerbread slices Sainsbury’s Korma sauce Sweet Freedom
1.Animal (not cow)'s milk, butter, yogurt and ice cream Delamere Dairy whole goat milk Lactofree low lactose cow’s milk Laverstoke Park Buffalo milk St Helen’s Farm whole goat milk St Helen’s goat butter Styles strawberry sheep dessert Styles vanilla bean sheeps dessert Tesco whole goat milk
2. Plant 'milk', spread, yogurt, cheese and ice cream – sponsored by Delamere Dairy B’Nice rice cream – strawberry Biona Organic Olive spread BoojaBooja Stuff in a tub – chocolate BoojaBooja Stuff in a tub – vanilla BoojaBooja Stuff... – maple pecan Cheezly Greek style Oatly Oat cream Pure Soya spread Sainsbury’s organic olive spread Sojasun raspberry soya yogurt Swedish Glacé Neopolitan Tofutti Creamy smooth original Tofutti Mozzarella style Tofutti frozen dessert – chocolate Worthenshaw’s coconice strawberry Barkat gluten-free waffle cones
3. Breads and mixes – sponsored by Genon Laboratories Beiker sandwich bread mix Genius white bread Glebe Farm brown bread mix Dietary Specials (DS) fresh multi-seeded Gluten Free Kitchen seeded loaf Juvela fresh brown bread Livwell tear drop flat breads Mrs Crimbles fresh white bread Proceli brown seeded rolls Tesco pitta bread
4. Pasta – sponsored by Dietary Specials Dietary Specials penne Doves Farm brown rice spaghetti Farabella cannelloni Gluten Out tortellini Juvela spaghetti Juvela tagliatelli Orgran multigrain fusilli Rizopia organic brown rice fusilli Rizopia organic brown rice spaghetti Tesco fusilli Tesco spaghetti
5. Pizza bases and pastry GFree rich shortcrust pastry Glutafin white mix – pastry Gluten Free Kitchen shortcrust Juvela pizza base Juvela white mix – pastry Store cupboard pizza base Tarte Maison pastry cases Wellfoods pizza base
6. Savoury pies, flans and ready meals Brumby’s chicken and mushroom pie Clive’s Pies – Aloo gobi Clive’s Pies – Lentil and olive DS tagliatelle with bacon/mushrooms DS thin and crispy pepperoni pizza DS deep pan mozzarella and tomato Intolerable Food Co Thai veg curry It’s a FreeWorld Thai chicken curry Sainsbury’s Chicken Kiev Sainsbury’s beef lasagne Young’s Gluten free fish fingers
7. Savoury biscuits/snacks Barkat pretzels Eskal pretzels Glutafin crackers Les Pain des Fleurs chestnut toast Mrs Crimbles cheese crackers Nairns oatcakes Nairns mini rough oatcakes Paterson’s oatcakes Trufree pretzels Village Bakery oatcakes Village Bakery seedy oatcakes
8. Scones, sweet tarts, Bakewells, cake bars Asda Fruit teacakes Asda Chocolate Brownies Christine’s puddings Scones Gluten Free Kitchen Fruit scones Honeybuns Heathcliff brownie Honeyrose oat bar flapjack Honeyrose pecan maple flapjack It’s Nut Free chocolate chip flapjack It’s Nut Free refrigerator cake Livwell sultana scones Lovemore chocolate brownies Mrs Crimble’s Bakewell slices Orgran raspberry filled biscuits Tarte Maison Bakewell Tart Village Bakery chocolate brownies Waitrose Almond tart
9. Sweet biscuits – sponsored by Mrs Crimble’s Asda milk chocolate wafers Baker’s Delight FreeTime Eskal vanilla tea biscuits Glutafin gran biscotti Glutafin shortbread Glutafin custard creams Honeybuns honeyed apple cookies Lazy Day Foods chocolate gingers Lovemore chocolate chip cookies Orgran dinosaur fruit cookies Morrisons caramel shortbread Mrs Crimbles’ choc macaroons Prewetts Ginger cookies Prewett’s Jammy wheels Prewett’s sultana and apple cookies Trubitz Raison cookies Trufree Chocolate chip cookies Waitrose cranberry cookies
10. Cakes and mixes – sponsored by PURE Asda almond slices Beiker cup cakes Droppa & Droppa Victoria sponge Droppa & Droppa fruit cake Glutafin – white mix Gluten Free GoodiesV. sponge Gluten Free Goodies carrot cake Gluten Free Kitchen ginger cake Gluten Free KitchenV. sponge Healthy Cake Co lemon/coconut cake Honeyrose Victoria sponge Livwell Victoria sponge M & S cherry and chocolate Morrison’s fruit cake slices Pure Flavour lemon/vanilla sponge TescoVictoria sponge TrubitzVictoria Sponge Winona’s Midnight Sin
11. Puddings – sponsored by Swedish Glacé Barkat pancake mix Christine’s chocolate pudding Christine’s sticky toffee puddings Gluten Free Goodies syrup sponge Hunter’s Sticky toffee puddings Hunter’s Chocolate fudge pudding Intolerable Foods blueberry tart Intolerable Foods pecan tart Lifestyle pecan tart Mama Cucina strawberry cheesecake Mama Cucina mango cheesecake Morrison’s treacle tart Morrison’s pancake mix Mrs Crimble’s pancake mix OK Foods treacle tart Orgran apple/cinnamon pancake mix Provamel vanilla dessert
12. Chocolate/snack bars Billy Goat Stuff half solid egg Billy Goat tuff 35% white chocolate BoojaBooja Champagne truffles BoojaBooja Midnight expresso truffles BoojaBooja ginger wine truffles BoojaBooja hazelnut crunch truffles Bounce spirulina ginseng Conscious Sesame chews D & D chocolate Easter egg Dietary Needs Direct chocolate egg Fruitus fruit bites with blackberry Fruitus chewy apricot bites Kinnerton luxury chocolate bar No Nuts Just Chocolate… dark choc Orgran Fruit filled apricot bar Orinoco coco minty munch bar Plamil rum and raisin chocolate Raw Living Be the Change
13. Christmas foods Asda gf,wf Xmas pudding Coop nf, gf,wf Xmas pudding Droppa & Droppa mince pies Droppa & Droppa Xmas cake Especially Delicious Xmas cupcakes Gluten Free Goodies mince pies Healthy Cake Co Cake Xmas cake It’s Nut Free mincemeat M & S gf Xmas pudding The Right Ingredient Xmas cake The Right Ingredient choc brownies Trubitz mince pies Trubitz Xmas pie
14. Nut-free Coop nf, gf,wf Xmas pudding It’s Nut Free mincemeat No Nuts Just Chocolate… dark choc Orgran dinosaur cookies Orgran multi-grain spirals with amaranth Proceli bread rolls Trubitz Xmas pie Trubitz raisin cookies Young’s fish fingers
15. Gluten-free beer Estrall Damm – Estella Daura Green’s – Premium Pils Green’s – Premium Golden ABV Hambleton Ales – GFA-ABV La Zaragozana – Ambar Celiacos St Peter’s Brewery – G-Free Wold Top Brewery – Against the Grain
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