Pampers, is set to launch a breakthrough product innovation across its New Baby and Active Fit product ranges. Pampers has developed a New Super Absorbing Technology, Dry Max, into its New Baby and Active Fit nappies, to provide its driest nappies ever. From the 1^st May and running throughout the summer, the supporting marketing campaign will include highly-targeted pre-launch media teasers, TV and print advertising, direct mail and national sampling.  An extensive range of point of sale materials will also be available for retailers to make maximum impact in-store. For stockist details, retailers should contact 0800 597 3388.

Ginsters, is launching a contemporary new addition to its slices range this summer in the form of a Meat Feast Slice. The new savoury pastry offering boasts a delicious combination of flavours, including British smoked ham, pork and beef meatballs, chicken, pepperoni, mature cheddar cheese and a rich tomato sauce. Available to all channels from the end of April.  The West Country favourite is also giving the slices range an upgrade with improved decoration for the pastry and reinforcement of its deep fill credentials, driving a ‘home-baked’ feel into these popular, easy meal solutions.

Pampers is jumping into the nascent iPad application market with an app that lets parents track the growth of their nascent child. Read more

The Lynx toiletries range has been expanded to include a new fragrance, Rise, a "fresh fragrance for summer". Read more