This February, Powerade is running its most exciting on-pack promotion yet, for consumers to win a once in a lifetime training experience at either a football camp in South Africa or elite rugby camps at Twickenham and the Millennium Stadium. From 1^st to 28^th February, every purchase of Powerade enables consumers to enter a daily draw to win one of over 100 ‘money-can’t-buy’ training sessions as well as tickets to either a FIFA World Cup™ or International Rugby match. To enter consumers simply buy a bottle of Powerade, text the code on the label or go to Poweradegb.com to see if they have won. The limited edition pack features inspirational pictures of Wayne Rooney and Shane Williams for great shelf standout. Powerade will be an official sponsor of the FIFA World Cup™ in June and also continues to support the English, Welsh and Irish rugby teams throughout 2010 as well as heavily promoting its partnership with Wayne Rooney and Welsh winger Shane Williams. To support the campaign throughout the RBS 6 Nations and as part of the build up to the FIFA World Cup™ later in 2010, the integrated marketing activity will include press and digital advertising and national TV advertising.

Müller Corner is to sponsor Channel 4 prime-time game show Deal or No Deal for twelve months, beginning on February 15, as part of a 2010 strategy to celebrate the brand’s core values and engage in an ongoing dialogue with the key Müller Corner consumers.

Kraft Foods’ Mellow Birds coffee brand is launching a new Mellow Birds Milk Float Road Show aimed at students, encouraging them to invite each other for coffee.More on this story

Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. More on this story