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TOP STORY & ANALYSIS
Growing Your Community Through Social Media
FMCG NEWS UPDATE
Morrisons Acquires Simply Fresh Foods

First Of Its Kind Launched In UK-Halal Makeup

Cadburys Is A Changing

Reckitt Adds Corporate Tags To TV Ads, But With A Twist

Down The Aisle... GSK Shares Tumble On Fear Of Bidding War

Out To Launch... Xtremely Xciting New Flavours From Pringles

Supermarket News... Asda Removes 10,000 Chocolate Bars From Its Shelves

Beverage Bulletin... Pernod Ricard Scoops Top Award In International Spirit Challenge

Movers & Groovers... Ocado Appoints Head Of Marketing
RETAIL
Up The High Street... Starbucks Want To Change Perception

Green Room... Low-Carbon British Product-This Is The Way
SOCIAL MEDIA / SALES & MARKETING
Social Media Marketing... Coca Cola Campaign On Facebook Goes Wrong

Sales & Marketing... Ocean Spray Has New Look

E-Retailing... Lurpak Online Good Food Finder
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Brain Stuff & Once upon a time there lived a king


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Consumers Name The New Radox Shower Smoothie

Radox is offering consumers the chance to win an amazing luxury holiday to the Caribbean, plus £1000 spending money.

Radox is urging people to get creative and suggest names for the next Shower Smoothies.
The competition will go live on Facebook www.facebook.com/radox from 5th August and the winner will be chosen on 7th September by an expert panel of judges.

Shower_smoothie_full_range_hres
Sweet Success For Forest Feast

 

Forest Feast, one of Ireland’s leading snack companies, is celebrating recent success for two innovative new product launches in the Great Taste Awards 2010. Forest Feast Dark Chocolate Sour Cherries scooped a two gold star rating, awarded to food or drink described as ‘sublime’, by judges and one gold star went to Forest Feast Milk Chocolate Mango, which is deemed as ‘perfect’!

 

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Growing Your Community Through Social Media

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One of the most common questions we get asked by our clients is ‘how can we build our followers online?’. You could be busy creating the best content on your Facebook page for example, but no-one’s finding it. The solution isn’t straightforward, but there are a few basic principles you can follow to build the community around your brand. The most important thing you must remember is not to get dazzled by the numbers or to start a race to the top with your competitors. It’s about the quality of the community you’re building, and how engaged they are with your brand.



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FMCG NEWS UPDATE
Morrisons Acquires Simply Fresh Foods

morrisons The new chief executive of Morrisons has made his first acquisition by purchasing Simply Fresh Foods, a supplier of packaged vegetables, to enhance its distribution services as it expands in the UK.

(FULL STORY)


First Of Its Kind Launched In UK-Halal Makeup

A Birmingham businesswoman has launched a range of halal make-up in a bid to offer practicing Muslims an alternative to conventional cosmetics.

(FULL STORY)


Cadburys Is A Changing

Kraft Foods has seen an exodus of Cadbury’s staff since its takeover of the company. A further blow to Kraft's reputation is the company is considering changing some of the products and not for the better.



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Reckitt Adds Corporate Tags To TV Ads, But With A Twist

Reckitt Benckiser is adding a corporate tag to all its brand TV ads starting July 26, but with a twist: The effort doesn't aim at consumers despite being attached to consumer media advertising.

(FULL STORY)


Down The Aisle... GSK Shares Tumble On Fear Of Bidding War
GlaxoSmithKline, Reckitt Benckiser, Britvic, Curry Cuisine, The Food and Drink Federation, United Biscuit, Cillit Ban

GlaxoSmithKline approach to the US biotech group Genzyme has sent their shares rocketing while GSK shares dropped as speculation about a possible counter bid from Sanofi-Aventis upset the stock exchange.

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Out To Launch... Xtremely Xciting New Flavours From Pringles
Pringles Xtreme flavours, Divine Chocolate, Patak’s, Canwich, Jennifer Aniston

pringles The UK’s number one large sharing snack is set to spice up snacks sales this summer with two tantalising new Pringles Xtreme flavours.

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Supermarket News... Asda Removes 10,000 Chocolate Bars From Its Shelves
Asda, Own brand, Asda, Morrisons, The Co-operative Pharmacy, Asda, Terry Leahy, Waitrose

asda Asda cleared its shelves of 10,000 own-brand chocolate bars this week amid fears of a deadly allergic reaction.

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Beverage Bulletin... Pernod Ricard Scoops Top Award In International Spirit Challenge
Pernod Ricard, Bulmers, Trans Ocean, Walsall’s Highgate brewery, Wharfebank Brewery, BrewDog, Viña Ventisquero's, DO, SAB Miller, Diageo Chateau & Estate Wines, Stella Artois, Heineken

Pernod Ricard Irish Distillers Pernod Ricard is delighted to announce that the 2010 International Spirits Challenge has awarded Jameson 18 Year Old Limited Reserve, Jameson Rarest Vintage Reserve, Midleton Very Rare and Redbreast 15 highly prestigious Gold medals.

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Movers & Groovers... Ocado Appoints Head Of Marketing
Ocado, Nestlé UK, GlaxoSmithKline, Co-operative Group, Anheuser-Busch Inbev

ocado Ocado has confirmed that it has appointed Matthew Knight as its first head of marketing, following its stock market float.

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RETAIL
Up The High Street... Starbucks Want To Change Perception
Starbucks, Shoppercentric, Barclaycard Retail Card Spending Index, Nokia’s, Marks & Spencer

start bucks Starbucks has started its £24m refurbishment programme aimed at changing the perception that Starbucks has plastered every UK high street with American-style sameness.

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Green Room... Low-Carbon British Product-This Is The Way
Marks & Spencer, European Metal Packaging

carbon foot print British peas, grown in the Cotswolds, will be on sale in Marks & Spencer stores across the country until the end of August.

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SOCIAL MEDIA / SALES & MARKETING
Social Media Marketing... Coca Cola Campaign On Facebook Goes Wrong
Coca-Cola, Ben & Jerry’s, Max Factor, Social media

Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign for Dr Pepper went awry.

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Sales & Marketing... Ocean Spray Has New Look

cranberries Ocean Spray has redesigned its cranberry sauce packaging as part of a campaign focusing on the brand's 80-year heritage.

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E-Retailing... Lurpak Online Good Food Finder
Lurpak, Nectar, Online retailers

Lurpak, Britain’s butter brand, is inviting retailers to promote their Good Food wares on the new website which helps consumers to source good food ingredients.



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