Sales & Marketing... Ocean Spray Has New Look
Airbrushing, Procter & Gamble, Radox, Ikea UK and Ireland, Coca Cola
Ocean Spray has redesigned its cranberry sauce packaging as part of a campaign focusing on the brand's 80-year heritage. The new fresh, premium look reinforces the brand's position as the UK's leading cranberry sauce (with 54% value share), growing by +4.5% volume and +5.4% value in the condiment category. Cranberry sauce, with 17% value share of total condiments, is ahead of every other condiment in the category. Read more
Procter & Gamble has announced TV presenter Cat Deeley as the new face of its shampoo brand Pantene Pro V. Read more
Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns. Read more
Radox is offering consumers the chance to win an amazing luxury holiday to the Caribbean, plus £1000 spending money. Read more
Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy. Read more
Coca-Cola has reported a 5% increase in worldwide volume growth for the second quarter of the year, boosted by its World Cup sponsorship and the “Open Happiness” global integrated marketing campaign. Read more
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