fmcgenews - fmcgenews-Issue52

TOP STORY & ANALYSIS

The Golden Chalice: Making Your Product Appeal To Both The Head And The Heartstrings
Longer And Deeper But At An End
Kimberly Clark Plans To Spend More On Marketing
Buffet Would Have Said NO
Brits Top Breakfast Spend
Gillette Venus Delivers Category Leading Investment For 2010

FMCG NEWS UPDATE

Down The Aisle... Swine Flu Positive

Out To Launch... Pringles Celebrating St Patricks Day With Limited Edition Can

Supermarket News... The Co-operative And NFU Discuss Milk Supplies

Beverage Bulletin... Entrepreneur Opens Spirit Company With Redundancy Money

RETAIL

Up The High Street... M&S In Hot Water Over Website

Green Room... Asda Trials For Greener Packaging

MARKETING

Sales & Marketing... Redesign For Crystal Deodorant

Mover & Groovers... Morrisons Creates 800 New Jobs

CLICK AWAY

E-Retailing... FMCG Companies Turn to The Internet For Extra Sales

TRENDS

Supermarket Risks In 2010

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TEA BREAK

Cooter, Ronnie and Donnie

(FULL STORY)

Universal Laws:

Law of Probability - The probability of being watched is directly proportional to the stupidity of your act. And more universal truths

(FULL STORY)

VIDEO PICK

Beautiful Planet

(FULL STORY)

Chinook Helicopter ... amazing flying

imagesCAEGULCM

(FULL STORY)

Understanding The Greatest Event Ever Staged In The UK

2010

17th March

Marriott Hotel

Mayfair

Opportunities for Retailers from London 2012 isn't about the nine global Olympic brands such as Coca Cola and Visa but around the impact, opportunities and pit falls for retailers of not being prepared for an event that offers 9 million tickets and has a workforce of over 1000,000 people.

Book Here

Hope You Have An “Eggcellent” Day!

(FULL STORY)

Fairtrade Fortnight

Fairtrade Fortnight (22nd February – 7th March

Have a Divine Fairtrade Fortnight with recipes by Gregg Wallace, Alan Coxon, Richard Bertinet and more

(FULL STORY)

EXTRAS

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The Golden Chalice: Making Your Product Appeal To Both The Head And The Heartstrings

As we near the end of January 2010 a number of brands have already launched new products, doing their best to win over customers and develop their brands.

Competition to deliver new and exciting products to the consumer or simply stay ahead of the competition with your current range has never been more challenging but we believe we can offer an integrated approach to research to ensure your brands future success.

(FULL STORY)

Longer And Deeper But At An End
Economy growing again

Fragile economic recovery, but recovery none the less has been reported.

(FULL STORY)

Kimberly Clark Plans To Spend More On Marketing
The company has predicted that its organic sales will rise by at least 2% in 2010

Kimberly Clark, the consumer goods giant plans to increase its invest in marketing in 2010.

(FULL STORY)

Buffet Would Have Said NO

Warren Buffett, the world’s second-richest man and the largest shareholder in Kraft said this week that if he could have voted on talking over Cadbury's he would have said no.

(FULL STORY)

Brits Top Breakfast Spend
Mintel has tracked some unusual possible flavour trends

Mintel's latest research on the cereal market shows some 87% adults in the UK eat cold breakfast cereal on at least a daily basis.

(FULL STORY)

Gillette Venus Delivers Category Leading Investment For 2010
The female razor market is worth £68m in the UK

Gillette Venus, has focused its efforts on transforming the category for 2010, with the introduction of innovative new products and making further improvements to existing products. Backed by the largest advertising spend in Venus’s nine year history, the campaign will roll out from 1st February.

(FULL STORY)

FMCG NEWS UPDATE

Down The Aisle... Swine Flu Positive
PZ Cussons, Kraft, Yakult, Cadbury Mini Eggs Twin Pots, Noble Foods

PZ Cussons has posted a 21% rise in first-half profit after sales of anti-bacterial hand washes surged in the wake of swine flu fears.

(FULL STORY)

Out To Launch... Pringles Celebrating St Patricks Day With Limited Edition Can
Pringles, Premier Foods, Campbell Soup's, Fine Foods, Security, Snickers, Isigny Ste-Mere, The Co-operative Group

Pringles is celebrating St Patricks Day this year with the launch of a limited edition can and striking in-store activity.

(FULL STORY)

Supermarket News... The Co-operative And NFU Discuss Milk Supplies
Dobies & Tesco, Tesco buy one get one free, Tesco to make films, Waitrose, Morrisons, Tesco

The Co-operative group and The National Farmers Union discuss dedicated relationship.

(FULL STORY)

Beverage Bulletin... Entrepreneur Opens Spirit Company With Redundancy Money
Maxxium, Hydes' Brewery, Skinny Nutritional Corp, Diageo, Minimum pricing, Wine sector, The liqueur category, Coca-Cola

A former director of Maxxium, the global drinks distribution giant, has set up an artisan spirits company in Fife using his redundancy money.

(FULL STORY)

RETAIL

Up The High Street... M&S In Hot Water Over Website
Marks & Spencer, Vodafone, Starbucks, New Look, Starbucks

Marks & Spencer has been criticised after its ads for alcohol appeared on a website targeting young girls.

(FULL STORY)

Green Room... Asda Trials For Greener Packaging
Great Idea

Asda has started its trial for reusable fabric conditioner packaging. The trial, which is being run in conjunction with McBride, Unilever and eziserv.

(FULL STORY)

MARKETING

Sales & Marketing... Redesign For Crystal Deodorant
Unilever, Diageo's, Charmin, Carlsberg, Nurofen

Unilever has redesigned its Sure Crystal women’s deodorant brand.

(FULL STORY)

Mover & Groovers... Morrisons Creates 800 New Jobs
Morrisons new stores, Majestic Wine, Wm Wrigley, Morrisons, Asda

Pushing aggressively southwards Morrisons this week opened three new stores.

(FULL STORY)

CLICK AWAY

E-Retailing... FMCG Companies Turn to The Internet For Extra Sales

A growing number of major FMCG companies are attempting to make greater use of the internet to sell their products to consumers.

(FULL STORY)

TRENDS

Supermarket Risks In 2010
Economic downturn, competition from discounters send supermarkets reeling

Supermarkets facing intense competition from discount chains and warehouse clubs have already cut into their profits with steep price cuts. Stock prices have dropped, and one analyst noted a quick recovery is unlikely, as sales trends for food retailers tend to mirror employment trends.

(FULL STORY)

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