Pure Flavour ‘simple but perfect’
gluten, wheat and dairy-free Lemon and
Vanilla Sponge wins the FreeFrom Food Awards 2010. Pure Flavour, who has
previously supplied freefrom cakes to Buckingham Palace
garden parties was also named joint winner of the Cake Category with its Lemon
Sponge.
Sponsored by Tesco, the awards took place last night (Wednesday 21
April) at London’s Canal Museum
where Pure Flavour received this year’s FAIR Trophy for the overall best
Freefrom Food 2010, presented by celebrity chef Antony Worrall Thompson.
‘The combination of
good flavour and texture made the Pure Flavour cake outstanding’ said the
judges. ‘You would never have known that it was ‘freefrom’. It is so difficult
to achieve perfection in both flavour and texture in a plain cake such as a
vanilla sponge which has nothing to ‘hide behind’ - but Pure Flavour did it.’
Close contenders for
the FAIR Trophy (a fine marble bust by sculptor Tom Alan presented by the
Foundation for Allergy Information and Research) included:
- Gluten
Free Goodies Syrup Sponge - ‘Beautiful, rich and syrupy
with a perfect level of sweetness. A few luscious mouthfuls would finish
off a meal perfectly.’
- Trufree
Pretzels - ‘A great snack product and a great pretzel judged
against any pretzel, with or without gluten’
- BoojaBooja
Ginger Wine Truffles ‘BoojaBooja
continues to produce fantastic tasting chocolates that just happen to be
freefrom. These ginger wine truffles show that you don’t have to sacrifice
flavour to go freefrom.’
- Rizopia
Organic Brown Rice Pasta ‘This pasta has great texture and a
really nice bite. It’s indistinguishable from ordinary wheat pasta – a
triumph of manufacture.’
- Youngs
Gluten Free Fish Fingers ‘The
freefrom category has truly come of age. The launch of these fish fingers
now means that a vast number of wheat intolerant people can once again eat
a popular British dish.’
Sponsored by Livwell,
the Innovation Award for the best
new product in 2010 was won by The
Gluten Free Kitchen’s Seeded Rolls. Judges said, ‘Gluten-free
pumpernickel – what a treat!’, ‘Think they are misnamed as bread rolls but
really like their firm, slight ‘sourness,’ and ‘nutty flavour and all those
seeds. Very distinctive.’
Also
very much in contention for this award were:
- Asda Organic
Freefrom Fusilli - ‘Excellent – it’s pasta!’ (from an
Italian judge) ‘Very good texture and looks at a remarkably good price.
Really quite excellent – especially at that price.’
- Gluten
Free Kitchen Gluten, wheat, dairy and egg free Carrot Cake -
‘Looks and tastes hand made – would never know it was freefrom anything,
let alone freefrom wheat, gluten dairy and egg!’ Delicious flavour
– cinnamon not too strong. Soft and moist.’
- Isabel’s
Cheesebread Mix ‘Great idea – more like a choux bun
than a bread – but one does need to add a lot of ingredients. Good but a
lot of work to put together – interesting that it is cassava.’
Individual category
winners included: Laverstoke Park Buffalo Milk, Oatly Oat Cream, Mrs Crimble’s Fresh
White Bread, Rizopia Brown Rice Pasta, Wellfoods Pizza Base, Youngs Fish Fingers,
Trufree Pretzels, Asda Fruit Teacakes, Prewett’s Ginger Cookies, the Pure
Flavour Lemon Sponge which was a joint winner of the cake category with the
Gluten Free Kitchen’s Victoria Sponge,
Gluten Free Goodies Syrup Sponge, Booja Booja Organic Wine Truffles, The
Coop and Trubitz were joint winners of the Christmas section for their
Christmas Pudding and Christmas Pie respectively, It’s Nut Free Mincemeat and – in the awards’ newest section –
Estrella Damm and Green’s gluten-free beers.
Full details,
including websites and judges’ comments, on all winners follow below or visit www.freefromfoodawards.co.uk .
About the FreeFrom Food Awards
This was the third of the very successful annual FreeFrom Food Awards,
the only industry awards to celebrate excellence in this rapidly expanding
sector which is anticipated to reach a turnover of around £300 million in the
UK and $2.6 billion worldwide by 2012.
The awards were founded by www.foodsmatter.com,
the influential website and information source which logs over half a
million hits on its 3,000 plus pages every month and includes the only
dedicated site covering all aspects of freefrom food
(http://www.foodsmatter.com/freefrom_foods/index.html).
Main sponsors for the
2010 FreeFrom Food awards are Tesco. (http://www.tesco.com/health/food/healthy_eating/tesco_food/freefrom.page)
The Innovation Award
is sponsored by Livwell (http://www.livwell.eu/).
Category sponsors include:
For more on freefrom
food in general go to http://www.foodsmatter.com/freefrom_foods/index.html
For more on allergy
and intolerance go to http://www.foodsmatter.com/index.html
