Carlsberg Shows Swedes How Its Done
Carlsberg, Irish mushroom, Reckitt Benckiser, Buxton Natural Mineral Water, Anheuser Busch InBev, Levi Roots, Miller Genuine Draft, Oasis, Molson Coors , Traidcraft
Carlsberg is using a spoof quintessential English professor to advise
saucy Swedes on getting it on with the opposite sex at parties in a new
TV and online drive. Read more
Irish mushroom producers Monaghan Mushrooms, Breffni Mushrooms and Walsh Mushrooms, along with Commercial Mushroom Producers Co-operative Society (CMP) Ltd, have teamed up to launch a campaign to educate retailers on the benefits of stocking Irish mushrooms and to break down preconceived barriers to purchase. The ‘Stock Local, Stock Irish’ campaign kicks off from September 2010 and includes press advertising, direct marketing and PR. The UK is the largest mushroom market in Europe and is valued in total at £350m. However, the UK is not self-sufficient in production of mushrooms and, as such, large quantities need to be imported from other countries. There are 109,000 tonnes of mushrooms imported into the UK every year, making up more than 60% of all of the mushrooms sold in the UK. Fresh mushrooms are one of the major horticulture exports from the Republic of Ireland and, each year, 46,000 tonnes of fresh mushrooms are exported to the UK. This represents 26% of the UK market and is worth nearly £125m in sales each year.
Reckitt Benckiser has unveiled the new Air Wick Christmas collection which will be available from the end of August. Read more
Buxton Natural Mineral Water has chosen England cricketer Alastair Cook
as a brand ambassador in a two-year deal starting next year. Read more
Anheuser Busch InBev has appointed Vizeum to its £23m media planning and
buying account. Read more
Caribbean food entrepreneur Levi Roots is set to generate a buzz within
the condiments category by launching the brand’s biggest ever on-pack
promotion to support the brand’s hero SKU Reggae Reggae Sauce. Read more
Miller Genuine Draft has announced plans to launch a heavyweight
through-the-line campaign that focuses on its unique brewing process and
is breaking new ground in beer advertising.
Oasis is set to unveil its first ever on-pack
promotion this September. The high profile promotion is titled ‘Win the
Greatest Lunch hour in the History of Ever’ and continues the brand’s campaign
to make Britain’s lunchtimes better.‘The Greatest Lunch hour in the History of Ever’ prizes
include a three hour lunchtime spectacular during which lucky Oasis consumers will
be able to take part in a range of fantastic, diverse experiences including:
driving a tank, building a rocket, tightrope walking, chocolate making, riding
in a helicopter and even hanging out with llamas! The promotion will run from
the 1st September for four weeks across Oasis instant consumption 500ml and
take-home 1.5ltr formats. Shoppers will also be able to instantly win one of
100,000 free bottles of Oasis.
Molson Coors is holding a review of the £3 million advertising account
for its Coors Light beer brand. Read more
Traidcraft has upgraded its hugely popular Geobar
cereal
bar with more Fairtrade ingredients, lower fat content and a scrumptious
light
and chewy texture. The
new Geobar is available
in four flavours: Chocolate, Apricot, Mixed Berries and Fruit, Nut and
Honey. Getting the recipes just right was achieved through a close
working
relationship with the innovation team at Traidcraft’s partners
Northumbrian
Fine Foods. New
packaging, developed by
design agency Family (and friends), with the strap line ‘Change the
world one
bite at a time’ First
launched more than a
decade ago, the Geobar is the UK’s most popular Fairtrade cereal bar
with more
than 20 million Geobars sold annually.
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