Internet Retailing... Procter & Gamble & Johnson & Johnson Double Internet Ad Spend
Procter & Gamble & Johnson & Johnson, Internet Retailing Landscape, Douwe Egberts, Digital consumers, Online grocery Shopping,
Procter & Gamble and Johnson & Johnson both doubled
their US spend on online display ads in Q1 2009 although their digital
budgets for the UK remain relatively low, according to a new report.
According
to TNS Media Intelligence, P&G spent £420m on
advertising in Q1, an 18% cut on last year, but its spending on
digital increased.
Rival
company Johnson & Johnson also increased its online display spend,
almost doubling it to £9.7m, or 4% of its £248.5m ad spend. More on this story
To mark the ninth anniversary of the IMRG Capgemini Index, the companies have
taken a look back at how the internet retailing landscape has
changed since the first Index was produced in April 2000. The IMRG Capgemini Index has recorded growth of
over 5,000% since it launched in April 2000 - while the ONS Retail Sales Index
for high street sales has recorded growth of 21%. Over the past nine years UK
internet shoppers have spent an estimated £200 billion online, rising from £0.8
bn in 2000 to an estimated £43.8 bn last year. Annual growth was strongest in
financial years 2000, 2001 and 2002, since when the Index has recorded an
average annual growth of 41%.
Douwe Egberts Coffee Systems UK has launched a website dedicated to
the out-of-home sector to help improve its links with customers and
give them help in making the perfect coffee.On www.douweegbertsprofessional.co.uk users can find out information on the products it supplies and where they can be bought and other news about the brand.
"Digital consumers", defined as people who have previously used the
internet to buy products or research specific categories, exhibit a
greater degree of brand loyalty than the average shopper, Millward Brown says. Based
on over 100,000 consumer interviews in 24 countries, and 8,000 brand
assessments, the research firm found that digital consumers have brand
loyalty scores that are 15% higher than their "non-digital"
counterparts, as well as forming "strong relationships" with more
specific properties.
Per
capita, the British outspend the rest of the world on online grocery
shopping, and they have early pioneer Tesco to thank. This article
explores how U.K. grocery shopping has evolved with e-commerce. More on this story
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