Newby of London is launching three new exciting Indian teas into retail, in the latest addition to its 'Wildlife Series' range. The premium black teas, 'Kaziranga', 'Gir' and 'Kailash' are top of the range teas for the discerning consumer. In a further expansion to the 'Wildlife Series', Newby is also adding African Pride to its African range of teas launched earlier this year. A rich blend of prime flush teas grown at elevation in the highlands of East Africa, it produces a strong, rich flavour that is alive with character. Represented as a majestic elephant, the tea evokes the boldness and energy of Africa. The Indian teas are available as 125g loose leaf tea, foil packed and contained in eye catching metal caddies, whilst African Pride is available as cartons of 25 count tea bags, each sealed in individual foil sachets to preserve the freshness and flavour.
The Salty Dog snack brand is spicing things up with the launch of its latest flavour, black pepper and ginger. Ginger has been imported into the UK since the ninth century. It is reputed to have a range of health benefits, including treating migraines, nausea, motion sickness - as well as supposedly boosting virility.
The Bendicks brand is being totally revitalised with a full relaunch in 2009 - new flavours, formats and the introduction of completely new packaging. The relaunch will extend the brand's relevance to a wider group of, younger, consumers and expand the number of usage occasions. After Dinner Mint brand will be extended in to packs and flavours that drive sales all year round. Bendicks Bitteroranges (with a hint of chilli) is the new intense flavour and is a firm fondant infused with Orange Oil, Mexican Chilli and Real Orange Peel, enrobed in intense Dark Chocolate (95% cocoa solids). Bendicks is also launching a new impulse pack - 100g tubes with individually wrapped mini Bendicks Bittermints, Bittergingers and Bitteroranges. Priced at £1.99 this format has appeal for a wide range of younger consumers for a regular, premium treat like no other - ensuring sales success.
UK muesli maker Dorset Cereals has launched a range of flake based breakfast cereals.Tasty Fruit and Fibre are the first recipes from Dorset Cereals to contain bran flakes, the company said today (3 June), along with toasted barley, wheat flakes and a mix of dried fruits.Tasty Fruit and Fibre is available in two recipes: Exotic Pineapple and Papaya with Toasted Coconut and Delicious Dates, Almonds and Plump Jumbo Raisins. The cereals are available through Tesco and independent retailers with an RRP of £2.49
Westons is launching "Living Orchards", a £300,000 consumer campaign, this month (June) to support the company's bestselling Premium Organic range. Considering it their most innovative promotion yet, the Herefordshire cider maker has joined forces with The Wildlife Trusts to create an opportunity for consumers to grow their own virtual apple tree on a dedicated micro site, www.livingorchards.com , win a picnic bench, redeem apples for gifts or donate to The Wildlife Trusts. Consumers buying bottles of Westons Premium Organic Cider and Westons Premium Organic Pear Cider enter a promotional code from the bottle tops into the website, choose an apple tree from the virtual orchard and watch it grow each time they enter a new code. As the number of apples on the tree increases, the consumer can exchange them for gifts and enter a monthly free prize draw to win a picnic bench. Alternatively the apples can be donated to raise money for The Wildlife Trusts or provide traditional apple trees for community orchards. The campaign commences on 15th June and ends at the end of February 2010, although consumers will be able to redeem their apples until the end of March. The website will also provide more information about the project and visitors will be able to check on progress in the orchards as they develop and grow.
