Winners of The Product Of The Year Awards
Product of the year logo recognised by over half of UK consumers
New research conducted
by TNS shows that the Product of the Year logo
has seen a dramatic rise in awareness levels amongst
UK consumers. After just five years
in the UK , the trusted red logo
is now recognised by over half (52%) of
UK consumers, with 44% stating they
are more likely to buy goods which display the logo.
As brands fight for
prominence and survival in times of economic uncertainty, it has never been
more important to leverage the endorsement of consumers and stand out from the
crowd. With the loyal following of
UK shoppers, the Product of the Year logo is the perfect tool to make sure
your product shines ahead of the competition!
Product of the
Year is the
UK 's largest consumer survey
on innovation, with over 12,000 people voting on the most innovative products in
the market place. As the credit crunch continues to bite, there's no
better way for consumers to be sure the products they choose are right for them.
'After just five
years helping UK consumers steer their way through the supermarket shelves, new
research from TNS shows the Product of the Year logo is considered
significantly more motivating to shoppers than products branded with the word
"new". Whilst browsing the shopping aisles, 19% more
consumers state they are likely to buy products with the Product of the Year
logo on, than those which display the word "new".*'
The awards are free
to enter to for any product or product line launched within the past 18 months,
and for the first time this year, enter the awards by 12th June to
ensure a 15% early bird discount if your product passes the rigorous Jury Day
evaluation and reaches the research stages to be voted Product of
the Year 2010.
Winners of this prestigious award typically see a 10 -15%
increase in sales, with some enjoying even greater success. In 2006 Hair Care category winner Herbal Essences which
saw a 135% yoy
increase in sales**.
The strong influence of the award can be seen across a
number of marketing campaigns which feature the logo in above and
below-the-line advertising. It is
estimated that the logo has been utilised in marketing campaigns with a total
spend of over £30million*** and this year
Product of the Year has hit the supermarket shelves in the
USA , South Africa ,
India and
Greece .
CEO of Product of the Year
Management Ltd, Mike Nolan , says, "The Product of the Year
Awards are going from strength to
strength and are now recognised by over half of
UK consumers. There really is no
better way to make sure your products are recognised as the most innovative on
the market. As everyone looks to tighten their belts this year the Product of the Year logo helps your products really stand
out from the crowd. This year, don't miss our great Early Bird discount and get your
entries in by 12 June 2009."
For more
information on how to position yourself alongside the
likes of Procter
& Gamble, Unilever, Premier Foods, Beiersdorf and PepsiCo visit www.productoftheyear.co.uk
Enter your product direct at: www.productoftheyear.co.uk/
-
Deadline for Early Bird discount entries:
12th June 2009
Final entry deadline: 31st
July 2009
For more information,
interview opportunities and images please contact
Annie Tarling at Good Relations
atarling@goodrelations.co.uk/
020 7861 3143
or
Simon Walsh at Good Relations
swalsh@goodrelations.co.uk/
020 7861 3184
* TNS survey 2009
** Source:
Procter & Gamble salon brochure, 2008
*** 2007figure
Notes to
Editors:
Product
of the Year is the UK 's
largest independent survey into product innovation with over 12,000 consumers
voting in a survey conducted by TNS.
The
initiative has been running in the UK
since 2005 and plans are currently underway to follow the success the scheme
has seen around the globe, launching the awards in 15 new countries,
including the USA ,
India , Japan ,
Brazil ,
South Africa , New
Zealand and
Australia . Winning
manufacturers include Procter and Gamble, Reckitt Benckiser, Panasonic,
PepsiCo and Del Monte, all previous winners.
Product of the Year at a glance:
- Established
22 years ago in France
- Currently
in 20 countries around the world and growing
- Is an
award for FMCG innovation including product function, design and packaging
- Average
winner sales increase: 10 - 15%
- 90% of
winners enter again each year
About TNS
TNS, who recently merged with Research International, is the
world's largest custom research agency delivering actionable insights and
research-based business advice to its clients so they can make more effective
business decisions. TNS offers comprehensive industry knowledge within
the Consumer, Technology, Finance, Automotive and Political & Social
sectors, supported by a unique product offering that stretches across the
entire range of marketing and business issues, specialising in product
development & innovation, brand & communication, stakeholder
management, retail & shopper, and qualitative research. Delivering
best-in-class service across more than 70 countries, TNS is part of Kantar, the
world's largest research, insight and consultancy network. Please visit www.tns-global.co.uk
for more information.
A full list of 2009
Product of the Year winners across thirty-four categories:
Product of the Year Winners 2009
|
|
|
|
Product Name
|
Manufacturer
|
Petfood
|
Nature's Wellness
|
Procter & Gamble
UK
|
Alcohol
|
Baileys With A Hint Of Coffee
|
Diageo GB
|
Confectionary
|
Wispa
|
Cadbury UK
|
Luxury Chocolate
|
Moser Roth Finest Milk Chocolate Truffles
|
Aldi Food
Stores Limited
|
Dessert
|
Aero White Chocolate Bubbly Dessert
|
Lactalis Nestle
|
Kids' Chilled
|
Milkybar Little
Treats
|
Lactalis Nestle
|
Frozen Healthy Eating
|
Big Green Tick
Turkey Drummers
|
Bernard Matthews Farms
|
Frozen
|
Aunt Bessie's Large Light and Crispy Yorkshire
Puddings
|
Aunt Bessie's
|
Snacks
|
Pringles Select
|
Procter & Gamble
UK
|
Dairy
|
Ski Yogurt - New Naturally Delicious Recipe
|
Lactalis Nestle
|
Laundry
|
Ariel Excel Gel
|
Procter & Gamble
UK
|
Stain Removal
|
Vanish Oxi Action Magnets
|
Reckitt Benckiser Plc ( Berkshire )
|
Kids hygiene
|
Andrex Kids
|
Kimberly-Clark (Andrex)
|
Baby
|
Huggies® Pure
Wipes Travel Tub
|
Kimberly Clark Ltd (HUGGIES)
|
Deodorant
|
Sanex Natur Protect
|
Sara Lee Household & Body Care UK Ltd
|
Hair Care Salon Only
|
Dualsenses 60sec
Treatment
|
Goldwell
|
Hair Colour
|
Nice'n Easy
Perfect 10
|
Procter & Gamble
UK
|
Hair Styling
|
Pantene Pro-V Enhanced Layers Create and Hold Hairspray
|
Procter & Gamble
UK
|
Shampoo
|
Head & Shoulders Damage Rescue
|
Procter & Gamble
UK
|
Feminine Hygiene
|
Always Fresh
|
Procter & Gamble
UK
|
Self Tanning
|
Holiday
SkinTM Lightglow Body Lotion
|
Johnson & Johnson Limited
|
Facial Care
|
3in1 Dreamy Skin Facial Cleansing Wipes
|
Johnson & Johnson Limited
|
Eyecare
|
Nutritionist Caffeine Eye Roll On
|
L'Oreal UK
|
Bodycare
|
E45 Endless Moisture
Body Range
|
Reckitt Benckiser Plc ( Berkshire )
|
Body wash
|
Shower Smoothies
|
Sara Lee Household & Body Care UK Ltd
|
Suncare
|
Savlon Aftersun Foam Spray
|
Norvatis Consumer
Health UK Ltd
|
Household Paper
|
Andrex Hello
Softie
|
Kimberly-Clark (Andrex)
|
Household Cleaning
|
Fairy Clean & Care
|
Procter & Gamble
UK
|
Air Freshener
|
Air Wick Aqua Essences
|
Reckitt Benckiser Plc ( Berkshire )
|
Battery
|
Duracell Ultra
|
Procter & Gamble
UK
|
Men's Grooming
|
Wilkinson Sword Quattro Titanium Precision
|
Wilkinson Sword
|
Kids Health
|
Savlon Advanced
Healing Gel
|
Norvatis Consumer
Health UK Ltd
|
Adult health
|
Nurofen Express
|
Reckitt Benckiser Healthcare (
UK )
|
Oral Care
|
Aquafresh Iso-Active Foaming Gel
|
GlaxoSmithKline
|
|
