Social Media Marketing... Coca Cola Campaign On Facebook Goes Wrong
Coca-Cola, Ben & Jerry’s, Max Factor, Social media
Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign for Dr Pepper went awry. Read more
Ben & Jerry’s recently dropped its email marketing programme in the UK to concentrate solely on social media promotions. Read more
Max Factor has become the first Procter & Gamble brand to sell directly to consumers via Facebook as the FMCG giant experiments with ecommerce initiatives. Read more
Social media resembles a "wild west" for brand owners, as agencies in a wide range of disciplines compete for control over this aspect of clients' communications activity. Read more
|
