fmcgenews- Issue 58
10 March, 2010
TOP STORY & ANALYSIS
Measuring Your Brand’s Values
Innocent’s Worsley Heads To Oxford
A Promise Broken Leads To Inquiry, But Will It Be Snubbed?
Mars Signs Deal For Football Sponsorship... Campaigners Angry
What Product Localisation Means To Kit Kat
P&G Joins Industry Ingredient Recall
FMCG NEWS UPDATE
Down The Aisle... Shepherds Purse Lands Contract With British Airways
Out To Launch... DDB UK Launches Marmite New Product Campaign
Supermarket News... Morrisons Underlines A Commitment
Beverage Bulletin... Cider Makers Say No!
RETAIL
Up The High Street... Bonus Bonanza
Green Room... Molson Coors (UK) Becomes Founding Signatory To WRAP’s Courtauld Commitment 2.
MARKETING
Sales & Marketing... Kellogg's New On-Pack Promotion Offers More Than A Square Deal
Movers & Groovers... New CMO For Unilever
CLICK AWAY
E- Retailing... Why Bertolli Is Using Webisodes to Promote Frozen Dinners
TRENDS
Packages Facts On Ethnic Beauty Products
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TEA BREAK
A bagpiper gets it wrong.
(FULL STORY)
VIDEO PICK
Speed sking is a scary thing
(FULL STORY)
EXTRAS
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Speed Sking
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