Online... Coca-Cola Launch the ‘Rumble Bug’ Online Game
Coca-Cola, Asda, McCain Foods, e-Retail Sales Index, Asda & Tesco, Cranstons, Slurp, Ocado’s
Coca-Cola Ireland are delighted to announce the launch of a new action adventure online game targeting Irish teens called 'Rumble Bug', which was developed by Coke's digital partner in Ireland, Cybercom. Read more
Asda, is launching a new Asda Magazine recipe website featuring thousands of recipes designed to cater for all the family's tastes. Publicis Blueprint has led the site development, which features sophisticated search functionality to make the customer journey as intuitive as possible. Asda Magazine recipe website (www.asdamagazine.com/recipes) Read more
McCain
Foods has re-engaged specialist digital and eCRM agency, Underwired
Amaze, to create a new eCRM hub and strategy, and extend its CRM
activity across multiple channels using the Agillic platform.
Underwired
Amaze will design and build the consumer website, which will target
mums with busy lifestyles and feature new recipes, games, surveys,
coupons and video content. Surveys and a feedback forum will facilitate
an increased dialogue with customers, increasing brand engagement via
the site. On-pack promotions, coupons, brand partnerships and other
activation channels, including Facebook and Twitter, will be integrated
with advertising to drive traffic to the hub, promoting the McCain
product range and acquiring
The latest results from the IMRG Capgemini e-Retail Sales Index reveal that shoppers spent £5 billion online in July, the most in any month this year. Read more
The average punter spent £81 online last month. Good news for Ocado? Not necessarily as Asda and Tesco set up for direct challenge. Read more
Cranstons have launched a trio of luxury gift bags, packed full of delicious products from their award winning Cumbrian Food Hall. Available to order on-line for delivery anywhere within the mainland UK they make the perfect 'foodie' gift for friends and family this festive season. Prices start at just £50 and the company guarantees delivery within 3 working days
Online wine retailer Slurp.co.uk has launched an iPhone application containing almost 6,000 wines, beers and spirits. Read more
Ocado’s post-flotation stabilisation period is about to end, meaning Goldman Sachs can no longer act as a trading counterparty to prop up the price. Read more
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