Carling has announced a three year deal with Scottish Rugby, which sees it become the official beer of Scottish Rugby and Murrayfield stadium. This is the latest in a string of high profile sponsorships which has seen Carling become one of the most prolific investors in Scottish sport.As part of the sponsorship deal, Carling will have a major presence at Murrayfield stadium, where the brand will be visible on billboards, LED Pitch boards, bars inside and outside the stadium and staff uniforms. The deal does not include any form of shirt sponsorship but focuses on ensuring people can enjoy a great pint of beer responsibly on match days.

London brewer Fuller’s has released a brand new cask ale, called Bengal Lancer.More on this story

Asda are currently rolling back their prices on selected bottled beers to only £1. Top-brands include:

• Old Speckled Hen
• Newcastle Brown More on this story

The Society of Independent Brewers (SIBA) is backing this year's National Cask Ale Week with £40,000 support package to help promote cask ales.More on this story

Manchester United is reportedly seeking a new beer sponsor when its deal with AB-InBev's Budweiser runs out.More on this story

Blavod Wine & Spirits,has warned that volume sales have "slowed abruptly" to rise by only 1% in the three months to the end of December, the group's fiscal third quarter. More on this story

Britvic  posted an 11% jump in sales but said the recent poor weather had taken the fizz out of consumer demand. Britvic said sales for the 12 weeks to 20 December grew to £242.7 mn as British and international revenues offset falls in the firm's Irish market. More on this story

UK energy drinks firm Boost Drinks reported record annual sales after a 26% rise in 2009.