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FMCG NEWS UPDATE
The Heat Is On With Asda Price Guarantee

Supermarket Musical Chairs

Northern Foods Fight Puts 230 Jobs At Risk

Asda Debuts First Ever 3D Lenticular Shelf Barker For Diageo’s Smirnoff

Down The Aisle... Booker Lowers Prices

Out To Launch... Pampers Launches It's Biggest Innovation In A Decade

Supermarket News... Shepherds Purse Wins Waitrose National Listing For Olde York Cheese

Beverage Bulletin... Royal Commission Urged Into Beer Pricing
RETAIL
Up The High Street... Debenhams To Sponsor Sex And The City 2

Green Room... Sunny Delight, Diageo Plants Reduce Waste Sent To Landfill Status
MARKETING
Sales & Marketing... Win A Trip To The FIFA World Cup Every Day With Coca-Cola!

Movers & Groovers... New Head Of Beers, Wines, Spirits For Waitrose
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E-Retailing... Time is running out!
Grocers' Sales Growth Remains Subdued - Nielsen
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TEA BREAK

Da Blond And Da Dead Rabbit.

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VIDEO PICK

old spice Iconic ’70’s aftershave Old Spice, continues to dominate Ad Age’s viral video charts with positions one and four, while their creative agency Wieden & Kennedy.

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Pure Flavour Wins the Freefrom Food Awards 2010

Pure Flavour ‘simple but perfect’ gluten, wheat and dairy-free Lemon and Vanilla Sponge wins the FreeFrom Food Awards 2010.

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Winners Of The FreeFrom Food Awards 2010
AdsAwards2 And now the winners of the FreeFrom Food Awards 2010

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FMCG NEWS UPDATE
The Heat Is On With Asda Price Guarantee

Asda, Britain's No.2 supermarket group, has launched a price guarantee offering to refund shoppers the difference if they can find their groceries cheaper elsewhere, as it battles to revive sluggish sales.

(FULL STORY)


Supermarket Musical Chairs
Asda’s FD Judith McKenna Is In The Running For The Top Job At The Supermarket

chair Judith McKenna has emerged as one of the front runners for the recently vacated post of chief executive at supermarket giant Asda. Will she make a dash for the post?

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Northern Foods Fight Puts 230 Jobs At Risk

A bitter dispute between Sainsbury’s and Northern Foods could result in the closure of a ready meals factory with the loss of up to 234 jobs.

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Asda Debuts First Ever 3D Lenticular Shelf Barker For Diageo’s Smirnoff

Asda, has introduced the first ever lenticular Point of Sale shelf barker. Developed by the Asda Media Centre and Publicis Blueprint, the barker will project 3D hologram Smirnoff product images and will be available for all Asda suppliers to promote their brands in store.

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Down The Aisle... Booker Lowers Prices
Booker, Soft drinks with a high caffeine, Coca-Cola Enterprises, Premier Foods, The cost of nuts, Unilever, Cocoa prices, Kimberly-Clark, Phillip Morris

booker Booker, the UK's leading food and drink wholesaler, has lowered the price on a range of "category leading" grocery products.

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Out To Launch... Pampers Launches It's Biggest Innovation In A Decade
Pampers, Ginsters, The Lynx toiletries

pampers

Pampers, is set to launch a breakthrough product innovation across its New Baby and Active Fit product ranges.

 

 



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Supermarket News... Shepherds Purse Wins Waitrose National Listing For Olde York Cheese
Waitrose, Budgens ,Crystal Palace’s & Sainsbury's, Wal-Mart Store, Booths, M&S, Tesco’s, Spar, Sainsbury's, Spar, Tesco

Katie Bell, sales & marketing, Shepherds Purse Cheeses with Olde York cheese. Shepherds Purse of Thirsk, North Yorkshire, has secured a national listing with Waitrose for Olde York, its award-winning, premium ewe's milk cheese.   


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Beverage Bulletin... Royal Commission Urged Into Beer Pricing
UKIP, Russian wine, C&C, Cutty Sark Scotch whisky, Halewood International

beers UKIP has dubbed itself the “party of the pub” after unveiling a wide-ranging pub manifesto, which calls for a Royal Commission to investigate beer pricing and amendments to the smoking ban.

(FULL STORY)
RETAIL
Up The High Street... Debenhams To Sponsor Sex And The City 2
Debenhams, Marks & Spencer, Callcredit Information Group, WHSmith, McDonald's, Starbucks

debenhams Debenhams is joining forces with Sex and the City 2 as the film’s official retail partner, to push its fashion credentials.

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Green Room... Sunny Delight, Diageo Plants Reduce Waste Sent To Landfill Status

Bottling plants for Sunny Delight and Diageo have both accomplished goals relating to reducing waste sent to landfills.

(FULL STORY)
MARKETING
Sales & Marketing... Win A Trip To The FIFA World Cup Every Day With Coca-Cola!
Coca- Cola, Diageo,Nescafé, Oasis, McDonald's, Port Salut

World Cup To celebrate its 2010 FIFA World Cup partnership, Coca-Cola is launching its biggest on-pack promotion of the year with leading brands Coca-Cola and Coca-Cola Zero.

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Movers & Groovers... New Head Of Beers, Wines, Spirits For Waitrose
Waitrose, Campbell Soup Co, Coca Cola, Lloydspharmacy

waitrose Waitrose has recruited Pierpaolo Petrassi MW as its new head of beers, wines and spirits.

(FULL STORY)
CLICK AWAY
E-Retailing... Time is running out!
Social Media Success Summit 2010, Time is running out, Tesco, Ocado

flip The first session of the month-long, all-online Social Media Success Summit 2010 is Tuesday, May 4th. Execs from GE, Kodak, AMEX, Intel, Lowes, Staples, NCR, Thomson Reuters and hundreds of growth companies have already signed up.

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Grocers' Sales Growth Remains Subdued - Nielsen

shopping trolly Market researchers Nielsen said industry sales growth in the four weeks to April 17 was below 3%, although the last week of the period was stronger as the weather improved.

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