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Strongbow has launched a spoof viral campaign which sends up its own 'honours' ads and sends a clear snub to the City's fat cats. Read more

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Supermarket News... The Co-operative Group Launch 'Eat In'
The C-operative Group, Morrisons, Sainsbury’s, Budgens, Rekorderlig, Tesco, Evron Foods, Sainsbury's

This week The Co-operative Group is a launching a new convenience range of private label meals called 'Eat In'. Read more

Morrisons is inviting its customers to go “cupcake crazy” with the launch of it new range of cup cake kits. Read more

Sainsbury’s chief executive Justin King is understood to be among the business leaders to become advisers to Prime Minister David Cameron. Read more

Rekorderlig continues its success in the UK as it announces a key listing in Sainsbury's. Read more

Tesco, the UK's largest supermarket, is one of 10 bidders in the £650m auction for the south-east Asian assets of French rival Carrefour. Read more

Evron Foods has recently secured a contract to supply SPAR UK with own-label fresh and frozen garlic breads. The deal, which initially kicked off in July, saw Evron take over the supply of SPAR brand twin-pack frozen garlic baguettes and, from September, the company will also be supplying SPAR with own-brand fresh single garlic baguettes as well as garlic slices, which is a new line for the retailer.



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Pic shows Mandeville & Sainsbury’s chief executive, Justin King

London 2012 Paralympic mascot Mandeville soft toys hit Sainsbury’s shelves this week, with two years to go until the opening ceremony of the London Paralympic Games in 2012. The mascots are available at 125 Sainsbury’s across the country as the supermarket prepares for the Paralympic Games, of which it is the first ever sole sponsor. In addition to the regular toys, a total of 2,012 limited edition Mandeville soft toys, which come in an exclusive box, have also gone on sale, with 1200 being sold at Sainsbury’s.

Budgens continues to develop its own-brand range by expanding its bakery range. Read more

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