Do you have a face that
epitomises all
that is best about this country’s delicious food and wonderful farming
industry? A face that conveys the
characteristics of which we are proud - wholesomeness, hard work,
integrity, a
sense of tradition, healthiness and a bright future.
The organisers of British Food
Fortnight
have teamed up with Farmers Weekly magazine to find a 'face' to front
this
year's British Food Fortnight.
The winning person's face will
feature on
the tens of thousands of ‘Love British Food’ posters that are displayed
in
shops, pubs,
restaurants and schools during the national food promotion
If you think you or a friend has
that
face, we would like to see a photo. You may be a ruddy-cheeked,
60-year-old
farmer with sideburns; a 21-year-old fresh faced agricultural college
student; a
farmer's wife; or a teenager, passionate about forging a career in the
countryside. If you think you have
the face to front this campaign, the organisers would like you to get in
touch.
A rather special judge will be
helping to
pick a winner from the shortlist - PR guru Max Clifford!
The agent-to-the-stars is a big
supporter of British food and farming and will be giving the benefit of
his huge
public relations experience to select the face that is right for British
Food
Fortnight.
The winner will be
'unveiled' at British Food Fortnight's launch event in central
London on 22nd April in
the presence of the BBC’s Hairy Biker chefs and a V.V.I.P.
They will
receive a £300 Great Inns Gift
Voucher, allowing them to stay in any of the 22 independently owned,
historic
Great Inns across the
UK and sample award winning menus,
using the freshest, regional produce and locally sourced
ingredients.
Alexia Robinson, organiser of
British
Food Fortnight, says: “The best people to promote British food are those
who
produce it. Most advertising
campaigns have a ‘face’ to front them whether it is Cheryl Cole
promoting
L’Oreal or David Beckham promoting Gillette. So
far British food doesn’t have a
‘face’ and we want to change that.
We are looking for someone with the glow of the countryside on
their
cheeks, mud under their nails and a smile that comes from satisfaction
of a job
well done; someone who makes us feel proud of the food
Britain
produces and will encourage people to make a bigger effort to buy
it.”
HOW TO ENTER
Please email a photo of yourself
or a
friend to Farmers Weekly fwfarmlife@rbi.co.uk. Include a line or two about yourself,
explaining what your connection with farming is, along with a contact
number. Entries close 26
March.
MORE INFO
