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FMCG NEWS UPDATE
Danone's Cheap Trick

Mars To Cut Saturated Fat In Products

Campbell Soup Considering Buying United Biscuits

Many Brand Owners Fail At Pricing Policy

Interpretation Is Everything, Asda's Knukles Rapped

Down The Aisle... Shepherds Purse Cheeses Wins National Contact With Morrisons

Out To Launch... "A Storm In A Tea Cup" Worth Having

Supermarket News... Tesco's Ambitious Plans For China... Wow!

Beverage Bulletin... Fosters Tight lipped About Potential Foreign Takeover

Movers & Goovers... Asda Has New CMO
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Online... Coca-Cola Launch the ‘Rumble Bug’ Online Game

Up The High Street... It Is No Wonder Woolworth Empty Stores Blight Our Streets
SOCIAL MEDIA / SALES & MARKETING
Whats In Your Breakfast Complaints Rejected
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Whats In Your Breakfast Complaints Rejected
Findus, Ferrero Rocher, Tetley, Procter & Gamble, Huggies

Ofcom has rejected complaints made by Kellogg and Nestlé-owned Cereal Partners over Channel 4's 'Dispatches' documentary, called 'What's in your breakfast?'. Read more

Findus
, the frozen food company, has appointed Grey London to its UK advertising account without a pitch, as part of a rejig of its agency relationships across all markets. Read more

Ferrero Rocher
has tasked advertising agency Rainey Kelly Campbell Roalfe/Y&R with its £6m business, including developing the confectionery brand’s festive campaign. Read more

Tetley
has “bowed to consumer demand” and confirmed the return of its Tetley Tea Folk. Read more

Procter & Gamble, Burger King and Blendtec
are among the brand owners which have produced the best social media marketing campaigns, according to a Forbes survey. Read more

Huggies
is launching a comedy-themed digital campaign aimed at helping consumers relieve the stresses of parenting. Read more


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