Marketing's Power 100,
Coca-cola's Cathryn Sleight's work on fresh campaigns for Diet Coke and Coke Zero helped boost her into the top ten this year.
The top of Marketing's Power 100, published in association with Engine is out and Justin King has done well, having achieved the perfect positioning for Sainsbury's during the recession with promotions
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European Court Overturns Ban On Multi-Buy Promotions
Some countries which seek to protect their markets from competition
The European Court of Justice has ruled that EU member states do not have the power to ban Buy One Get One Free and other combined offers on consumer goods.
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Kleenex Uses Twitter For Latest Online Activity
Finding new ways to communicate with increasingly online audiences.
Tissue brand Kleenex has launched an online hay fever map, which it hopes will help build a picture of hay fever sufferers across the UK.
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Pork Farms In Historic Category Shake Up
Contrary to popular belief,
a pork pie isn't just a pork pie. Thanks to Pork Farms, for the first time ever consumers will be able to shop
the category according to taste preference.
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Brighter Sparks Are Suckers
Chupa Chups growing profits with NPD campaign
To celebrate the 50th birthday of the first ever lollipop, Chupa Chups invites the nation to get sucking, with research showing it has both physiological and psychological benefits.
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Down The Aisle... Chewits Rejects Cadbury
Cadbury, Finsbury Food Group, Irwin's, Heron Frozen Foods, Tate & Lyle, Sara Lee
Cadbury has confirmed that its offer to acquire Chewits manufacturer Leaf International was rejected by the group's private equity owners.
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Out To Launch... Pritt launches Paint Ball
Pritt, Cafédirect, Happy Monkey, Nestle
Pritt has further extended its portfolio
with the launch of Paint Ball, a new roll-on paint, as part of its
Pritt KidsArt range.
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Supermarket News... Tesco Uses Clubcard Data To Target Emails
Tesco, Waitrose, Asda, Co-operative Retail Trading Group, Spar, Costco, The latest growth figures
Tesco is using Clubcard data to target shoppers via email marketing for the first time.
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Beverage Bulletin... Cobra Beer and Molson Coors Announce New Joint Venture Company
Molson Coors and Cobra Beer, Carlsberg, Disaronno, Whyte & Mackay, MillerCoors, SABMiller & Anheuser-Busch InBev, Viva
Molson Coors and Cobra Beer has announced the formation of Cobra Beer Partnership Ltd., a joint venture company that will own, produce and market the Cobra Beer brand.
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Sales & Marketing... Robinsons & Wimbledon Together A Long Time
Britvic, Unilever, Del Monte, Walkers, R&R Ice cream, Total Greek Yoghurt, Haymax, Pringles, Birds Eye
Britvic has launched a TV campaign called 'Wimbledon, Imagine', to celebrate its Robinsons brand sponsoring the iconic Tennis tournament.
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Movers & Groovers... Findus Group Gets New CEO
Findus and Young's, Fotorama, Molson Coors Brewing Company, Yoplait, Unilever, Moss Bros, Foster's, The Food and Drink Federation, PepsiCo
The company behind the Findus and Young's brands in the UK has ushered in a new chief executive.
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Vinnie Goes Viral
Self-proclaimed Fox's fan, Vinnie the
Panda, is making his online debut as part of a £7m fully-integrated, multi-media
brand campaign for biscuit expert, Fox's.
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Internet Retailing... Online Shopping Grows
Online shopping spend, Windsor Cake Craft, Nude
Online shopping spend will grow by 13.3% in 2009, despite overall retail growth declining by 0.6%, according to a report by Verdict Research.
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