Kellogg’s, Lucozade Sport

Kellogg’s will drive impulse sales for Rice Krispies Squares from April to July 2010 by offering shoppers an exciting on-pack promotion across all of the Rice Krispies Squares variants – Chewy Marshmallow, Totally Chocolatey and Caramel Choc. A simple text and win mechanic will offer shoppers the opportunity to win the holiday of their dreams. There are 10 to be won worth up to £2,500 each plus 100,000 x 45p off Rice Krispies Squares single bars vouchers. In 2010 Kellogg’s will be providing in-store point of sale displays to help grab shoppers attention and will invest £5m in a heavy weight TV, outdoor and digital advertising campaign as well as the Win a Square-licious Holiday promotional website.

Lucozade Sport is to roll out its biggest campaign for its affiliation with the World Cup. Read more