The Oxford Research Agency is delighted to announce the launch of its new qualitative venture, Mimosa. Designed with extensive client feedback, Mimosa brings the best techniques for qualitative research together under a wholly owned new division of the company. Mimosa was created to cater for growing pressure in the research industry for added value innovative, joined-up, Qual-Quant thinking.
Laurence Curtis, Chairman of The Oxford Research Agency said "We are delighted to announce the creation of Mimosa. There is real client demand for innovative qualitative thinking in our core FMCG, Retail & Shopper Insight, Customer Satisfaction and OTC sectors. Having been involved in qualitative research throughout my career, I believe that the time is right for Mimosa to challenge the industry and showcase their excellent team of insightful qualitative researchers.
"The recession and the necessity for a return on areas of valuable investment makes Mimosa's offer more pertinent to all in research. Together, Mimosa and The Oxford Research Agency provide clients with a complete in-house innovative research solution, with sector expertise and research excellence centre stage," commented Curtis.
Mimosa is led by Cheryl-Anne Jenkinson, formerly Managing Director of Bernstein Research Ltd and Evolution Studios. Cheryl-Anne brings over 20 years of qualitative research experience across many sectors.
Cheryl-Anne said "I'm thrilled to be leading Mimosa, and being part of The Oxford Research Agency, one of the best innovators in research today. Mimosa specialises in looking at research from all possible angles, delivering fresh insights through the use of standard and enhanced qualitative approaches. We are launching at an interesting time for research in general, and we believe that the time is ripe for a fresh point of view in Qualitative research"
To find out more about what Mimosa can do for you or to arrange a free of charge "qualitative innovations" meeting please contact Cheryl-Anne Jenkinson (cherylannej@mimosa-qual.com) on +44 (0)1865 20 84 03 or go to our website at www.mimosa-qual.com
