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Gauging Potential Of NPD For The OTC Sector
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FMCG NEWS UPDATE
Sainsbury's Wants £445m For Expansion Plans

10 Worst Innovation Mistakes In A Recession

La Voz de los Productores (The Voice of the Growers)

Can The British Lions Emulate Their Sponsor?

Sweet Success

Iceland's Profits Far From Icy

Down The Aisle... Procter & Gamble Buys Zirh

Out To Launch... The Glenrothes Launch Two Vintage Whisky

Supermarket News... DHL To Support Iceland Expansion In £500m Contract

Beverage Bulletin... Diageo Wants 107 Irish Redundancies
RETAIL
Up The High Street... Clean Up Your Act

Green Room... Sainsbury's Uses New Tecnology To Power Tills
MARKETING
Sales & Marketing... Glacéau Vitaminwater Brings Some Cheeky Colour To Britain This Summer

Movers & Groovers... Procter & Gamble Braces For Change As Robert McDonald Takes Over

Coca-Cola Enterprises Works With Diageo To Drive Summer Spirit-Mixer Sales
CLICK AWAY
Internet Retailing... Online Retailer Ocado Rumoured To Be Ready To Float
In With Green Packaging, Out With Convenience, Consumers Say
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VIDEO PICK

No idea how he does it - but it's very clever...

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Chupa Chups
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Did you know?


Salvador Dali designed the Chupa Chups logo on the back of a napkin

Tio Pepe Recruits Food And Drink Experts For New Consumer Campaign
Mark Hix who is one of the guide experts Sherry producer Gonzalez Byass is continuing it's investment in the world's leading fino brand, Tio Pepe. Tio Pepe has recruited experts, including chef Mark Hix, Master of Wine Peter McCombie and restaurant critic Charles Campion, to share their food and drink insights via a new online guide - the Art of Good Taste





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Coffee Nation Re-Defines 'Coffee On The Go' With Self Serv Offering
Coffee Nation- 2G - low

New 2G TOUCH generates 25% increase in sales

 




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Ad Of The week
Don't think I can get my head round this one

piers
click on the pic

Burger King is launching its men's fragrance Flame in the UK with a campaign starring 'Britain's Got Talent' judge Piers


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Archive
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Gauging Potential Of NPD For The OTC Sector

OTC medicine

Gauging the potential of new product development for the OTC sector is becoming increasingly complex.

At The Oxford Research Agency, we have developed a range of approaches which enables clients to launch new products with confidence, knowing the impact that the product will make on sales.

Here is our guide to getting NPD right for the OTC sector:



[ FULL STORY ]
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FMCG NEWS UPDATE
Sainsbury's Wants £445m For Expansion Plans
Sainsbury's has been enjoying a revival amid the recession

Supermarket Sainsbury's today announced plans to raise £445m to ramp-up store expansion as it reported a 7.8% rise in first quarter sales.

  



[ FULL STORY ]


10 Worst Innovation Mistakes In A Recession
Winners provide something new

Business Week's "10 Worst Innovation Mistakes in a Recession" says that stopping NPD in a recession can also hurt a company when growth returns because, not only will they have fewer offerings in the market place, but they will also find it extremely difficult to reverse the company's defensive strategy to an innovative strategy.

 



[ FULL STORY ]


La Voz de los Productores (The Voice of the Growers)
Cafedirect relaunch

Cafedirect - Machu Picchu Press Master 010609

Cafédirect are letting their growers do the talking in their new national press and digital advertising campaign as part of the £3m brand relaunch.

 



[ FULL STORY ]


Can The British Lions Emulate Their Sponsor?
FirstCape, partner sponsor of the forthcoming British and Irish Lions Tour

Peter Butler, MD SHS Sales & Mkg and Harry Ellis, Scrum Half, British Lions

As the British Lions ready themselves for the challenge of South Africa, one South African brand has been making great strides in Britain.



[ FULL STORY ]


Sweet Success
Facebook campaign hails the return of the ice cream flavour Chewits

ice cream pack copy The online campaign was organised by fans of the sweet on social networking sites Facebook and Bebo.  Hundreds of members of the public signed up to the campaign and demanded for the flavour to make a comeback.




[ FULL STORY ]


Iceland's Profits Far From Icy
Astonishing Sales & Expansion

Iceland's chief executive Malcolm Walker has steered the company through another successful year. Frozen food retailer Iceland has secured another year of astonishing sales growth under the chairmanship of retail maverick Malcolm Walker.

[ FULL STORY ]


Down The Aisle... Procter & Gamble Buys Zirh
Procter & Gamble, Dairy Farms of Britain, Alpro, Nestle, Bridgend dairy

zirch Procter & Gamble is acquiring the super-premium, male grooming skincare brand Zirh.


[ FULL STORY ]


Out To Launch... The Glenrothes Launch Two Vintage Whisky
The Glenrothes, Premier Foods, Cherrygood, Sara Lee, Tickety Moo, Vegemite

The Glenrothes 1988 Vintage and The Glenrothes 1998 Vintage are both being released simultaneously by Bros & Rudd Spirits Ltd

[ FULL STORY ]


Supermarket News... DHL To Support Iceland Expansion In £500m Contract
DHL & Iceland, Tesco, Asda, Sainsbury's & Camgrain, Sainsbury's Local Convience Stores, Aldi's, Asda, Sir Terry Leahy, Tesco, Ocado, Aldi

DHL Supply Chain has been awarded a contract worth £500m across five years to manage the UK warehousing and distribution of all Iceland goods.



[ FULL STORY ]


Beverage Bulletin... Diageo Wants 107 Irish Redundancies
Diageo, Global Brands, Responsible Retailing Laws, Cellar Trends, Anheuser-BUsch, Majestic wines, Coca Cola

Diageo, owners of the Guinness brand, is seeking 107 redundancies across its Irish operations as it cuts costs amid falling consumption.




[ FULL STORY ]
RETAIL
Up The High Street... Clean Up Your Act
Mobile Market, Pizza Express, Woolworths, Larus moment?,The UK economy, Subway

Proposals for new rules to stamp out misleading marketing practices in the mobile market have been announced by the broadcast watchdog.

[ FULL STORY ]


Green Room... Sainsbury's Uses New Tecnology To Power Tills
Amazing Technology

Sainsbury's is to use new eco-friendly technology at a store opening this week to power its tills.

[ FULL STORY ]
MARKETING
Sales & Marketing... Glacéau Vitaminwater Brings Some Cheeky Colour To Britain This Summer
Pernod Ricard, Unilever, Kelloggs Bran Flakes, Burberry, Burger King Flame Fragrence, Fosters, Chupa Chups, GlaskoSmithKline

Glacéau vitaminwater only one year on from launch has become a firm favourite with people.





[ FULL STORY ]


Movers & Groovers... Procter & Gamble Braces For Change As Robert McDonald Takes Over
Procter & Gamble, T-Mobile, Mars, Fosters, Heineken, P&G

Robert McDonald Procter & Gamble's incoming chief executive and president, Robert McDonald, has big shoes to fill when he takes over from AG Lafley on 1 July.


[ FULL STORY ]


Coca-Cola Enterprises Works With Diageo To Drive Summer Spirit-Mixer Sales
This year’s partnership with Diageo will really drive spirit-mixer sales

Pimms and 'Schweppes Lemonade' This July, Coca-Cola Enterprises (CCE) is working together with Diageo Great Britain (GB) to launch a multi-million pound marketing campaign that will drive spirit-mixer sales in the Off-trade.

[ FULL STORY ]
CLICK AWAY
Internet Retailing... Online Retailer Ocado Rumoured To Be Ready To Float
Ocado, Asda, Lidl, Halfords, Comet

Online retailer Ocado is plotting a flotation on the stock exchange.

 



[ FULL STORY ]
In With Green Packaging, Out With Convenience, Consumers Say

Green-packaging A new Ipsos Marketing study suggests consumers may be more willing to ditch convenient packaging for greener packaging, while the food itself should include fresh ingredients and deliver health benefits. Source: Ipsos Marketing, Consumer Goods.

[ FULL STORY ]
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