Which Awards Aldi 'Best Supermarket' Title
John Lewis Best Retailer
Aldi has been crowned the best supermarket in Britain by the consumer
organisation Which?.
Aldi beat Lidl and Waitrose to the title at the Which.co.uk consumer champion
awards in London today. Founded by brothers Karl and Theo Albrecht (Aldi stands
for Albrecht Discount), Aldi is a budget grocer, selling pineapples for 49p,
Danish blue cheese for 99p and a selection of wines for £2.99.
Aldi currently has 403 stores and 3 per cent of the UK grocery market. Its
rapid expansion, along with that of its fellow Continental discounters Lidl and
Netto, is beginning to challenge the big British supermarket groups Tesco, Asda,
Sainsbury and Morrisons. More on this story
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