Birds Eye, is set to launch a sizzling new TV ad for its recently relaunched Chicken Chargrills range. Hitting high profile slots on key terrestrial and digital channels from 1^st July, the ad is part of a £1.4m support package and will lead with the new Reggae Reggae Chicken Chargrills, continuing the humorous approach adopted by the brand for its popular Salmon Fish Fingers and Steakhouse advertising. The new ad opens with a Reggae Reggae Chicken Chargrill, his dancing entourage and a piece of boring old chicken. The Reggae Reggae chicken begins to sing in a Jamaican accent and encourages the boring old chicken to join in. The boring old chicken claims it's ready to party, but trying to copy the Reggae Reggae moves causes him to throw his back out. The ad uses the 'Take a Fresh Look at Birds Eye' strapline that is prevalent throughout Birds Eye's advertising and highlights the brand's new product development with a modern look.

Kellogg has renewed its deal to sponsor the UK's swimming association. The company plans to spend £3m sponsoring some of the UK's leading swimmers and supporting a "grass-roots" programme to encourage children to swim.

The Edrington Group has extended the sponsorship by its The Famous Grouse Scotch whisky brand for Scottish Rugby. The private company said late last week that it was committing The Famous Grouse to the sport in Scotland for a further two years as official spirit of Scottish Rugby in a six-figure deal.

Iceland is to sponsor ITV's I'm A Celebrity... Get Me Out Of Here! for a fourth consecutive year. The integrated two-year deal includes broadcast sponsorship on ITV1 and ITV2, interactive, mobile, online, off-screen licensing as well as on air marketing.

Feminine hygiene brand Lil-lets is backing its launch into the applicator tampon market with an aggressive ad campaign that takes on rival Tampax. Lil-lets has taken the unusual step of sending samples to consumers both of its own products and those of Procter & Gamble-owned Tampax. Although Lil-lets is the market leader in the non--applicator tampon market, and has a 24% share of the overall £100m tampon sector, its -applicator range, launched last year, has a relatively low profile. Lil-lets is aiming to reach a 5% share of the market by the end of 2010.

Bartle Bogle Hegarty has launched new print work for Tango off the back of the "save Tango" campaign.

Northern Foods is looking for an agency to handle it's consolidated £5 million media planning and buying account. The company is thought to have approached a number of agencies to pitch for the business, including the incumbent Equinox, which first began working with Northern Foods in 1998. The review is expected to include all of the Northern Foods range, including Dalepack Foods, Fox's Confectionary and Green Isle Foods.

Actor Robert Lindsay is the latest celebrity to feature in Morrisons' Market Street adverts.Lindsay joins the ranks of Richard Hammond, Alan Hansen, Denise van Outen and Lulu. The first ad breaks on 29 June and features Lindsay searching for fresh, never frozen fish.

Cott Beverages Ltd, a subsidiary of Cott Corporation - one of the world's largest non-alcoholic beverage companies - has appointed branding and design agency, 10 Associates, to work on its new natural soft drinks range "Bare All".


Diageo is attempting to add momentum to the sales success of its iconic Pimm's brand by ditching toff character Harry for its latest TV campaign. Diageo felt the British toff Harry had excluded some consumers from the brand and he will be replaced with a variety of characters gathering over a barbecue and discussing the range of fruits that are added to the drink. Pimm's new ad will hit screens next month and run until August as part of a £1.4m marketing spend for the brand this year.

Red Stripe has launched a new website, which it claims will provide greater consumer interaction with the brand and brand loyalty. The website, which reflects the beer's association with live music is easier to navigate and allows integration with social networking tools such as Twitter, Facebook, YouTube and FlickR.

Highland Spring has struck a deal to be the official sponsor of the HIHO Windsurfing Competition 2009. It is the seventh year the bottled water brand has taken the sponsorship. The week long event, which kicks off on 29 June covers 150 miles across 12 of the British Virgin Islands with racers competing from countries including The UK, The US, France, Denmark, Germany, Australia, Canada, Antigua and Thailand.